Upscale Restaurant Opens Inside Mercedes-Benz Dealership

When buying a car, all that haggling can work up quite an appetite. If you’re shopping for a Mercedes-Benz at George Grinzewitsch Jr.’s dealership in Rocklin, Calif., and you’ve just sent the salesman to find a manager, you can have a quick appetizer at the Bistro 33 restaurant that just opened inside the dealership.

The dealership says it’s the nation’s first independently operated restaurant located in an independently operated car dealership.

A dealership with a restaurant is a fine idea as long as you don’t go in to get the ribs and walk out with an unplanned E-Class coupe.

Bistro 33 Opens Up in Mercedes-Benz Dealership in Rocklin (Sacramento Bee)

Comments

I hope they serve alcohol so patrons can get good and tipsy before they take the Mercedes car payment plunge.

I can't match that, but a Toyota dealership in Scranton just opened a new location and they have a Dunkin' Donuts franchise inside. Seriously.

You think they might provide free food and drink if you are going to spend that much money on a new Merc! Makes for good customer service.

Galpin Ford had the very first upscale restaurant--since 1966!

The Buick dealer in town had a doctor's office that opened inside the same building. They specialized in colonoscopy's and advertised as such. I wish I was making this up. While the office had it's own entrance on the side of the building, because of the parking set-up most folks parked out front and entered through the showroom. I wouldn't doubt if it led to some sales.

They should offer a free colonoscopy with each transmission flush.

At this time all Mercedes cars used fuel injection and the company felt it was not necessary to add this as a distinguishing feature. Due to the E-Class' size and durability, the cars also frequently serve as taxis in European countries. Older models like the W123 and W124 are used in Malaysia as inter-state taxis, and the most current model is used in Singapore as a taxi, and Mercedes-Benz offers a taxi specification as well as other special-purpose vehicles (e.g. police or ambulance modifications) from the factory

The first modern mid size Mercedes was the W120 'Ponton' 180 of 1953. Sharing its engineering with the R121 190 SL of 1955, the Ponton was a stylish sedan with four-cylinder power. A larger-engined W121 190 appeared in 1958.

The first modern mid size Mercedes was the W120 'Ponton' 180 of 1953. Sharing its engineering with the R121 190 SL of 1955, the Ponton was a stylish sedan with four-cylinder power. A larger-engined W121 190 appeared in 1958.