Car Shopping Remains Steady After Cash For Clunkers

FordDealer

One of the theories bandied about by anti-Cash for Clunkers groups was that once the stimulus program ended, car shopping would plummet. So far that has not been the case.

Activity on Cars.com has declined since Cash for Clunkers ended, but the current level of searches and interest for new cars on the site is equal to what the site experienced before the government program went into effect. Used-car activity is up 2 percent compared to pre-Clunkers levels. During the program, used-car interest was up 6 percent. That uptick illustrates how the overall car market was improving, not just new car sales spurred by the Clunkers program.

“It’s clear from looking at the traffic on our site and the resulting vehicle sales reports that the program solicited its desired response in new car shopping and certainly had a halo effect on the used car market,” said president of Cars.com Mitch Golub.  “We believe this program helped to revitalize the marketplace and brought consumers back to market in a big way.”  

By David Thomas | September 10, 2009 | Comments (1)

Comments 

anonymous

Having being on the car hunt for a well known & trusted brand, I found Hyundai (my first car). A Hyundai i20 to be specific, got a quote from their site (www.hyundai.co.za) & a free test drive from a nearby dealership.

With the global recession, buying a car is a luxury - being a 20 something female, climbing the corporate ladder - breaking the bank for a car is not really part of my plan.

My parents (mid 60's), have also taken a liking in the Hyundai brand and yes, they've ventured into getting a free quote and are soon to be test driving their; light on petrol, easy on the eye, pension affordable reliable Hyundai.

I on the other hand am loving my new i20 (first car), my new best friend indeed! It is comfortable, low on petrol (thank goodness), is very cheek I must say I'm confident stopping next to that "oh so expensive" car!

Fun, fun and more fun is what it’s all about –yep, your new best friend Hyundai i20.

I just love it - i read more about it on www.hyundai.co.za

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