Chrysler Looks to Open 140 Dealerships

How quickly the tide can turn, right?

Chrysler is now seeking to sell Chrysler, Dodge and Jeep vehicles from 140 new locations throughout the U.S., and it's approaching some of the 789 dealers whose contracts it terminated two months ago in order to do so.

Perhaps feeling stung by the abrupt contract cancellations that happened with Chrysler's controlled plunge into bankruptcy, dealers have been understandably reluctant to hop back on board. A Chrysler spokesman told the Detroit Free Press that only two terminated dealers have applied for the new contracts.

Chrysler said it could take as long as two years to reopen all the dealerships, and that it must take location into account; it might need to open new sites in locations with greater traffic. Dealers will not be able to sell anything other than Chrysler-brand cars and trucks.

Potential dealers must also have “sufficient capitalization,” although Chrysler did not specify how much capital that might be.

Chrysler Plans New Dealerships (Detroit Free Press)

Comments

The new contract will be nothing like the old one. The controls and policies will be tighter, and the factory will control more of what products they want moved, putting the new dealer at great risk ,due to the inability of the dealer to order what he knows he needs. I would guess slow moving product will be forced on stores along with whatever unsavvy business decisions come from suits, that never wore out a pair of shoes on a car lot.
Customer service will be a big issue with unrealistic goals, and penalties for non compliance.
I would love to see one of those new contracts.

die already Chrysler. No one in America cares if you survive or not at this point.