Are Some Toyota Dealers Increasing the Price of the In-Demand Prius?

Prius A year ago, the Toyota Prius was a smoking-hot commodity due to record-high gas prices. In fact, used Priuses were selling for more than new models cost because dealers simply couldn’t keep the new models on their lots.

Now it appears as if Cash for Clunkers has led to another Prius shortage and subsequent price markup.

Affordable, fuel-efficient cars like the Toyota Corolla and Ford Focus got a lot of media attention while they occupied the program’s top-sellers’ spots, and the Prius was flying off dealership lots, too. Once again, inventory ran low, which led some dealerships to add a market value adjustment (in other words, a price increase) of up to $5,000.

We also reported earlier that Toyota is having trouble making enough battery packs for its legendary hybrid, which is slowing production. This could also factor in the Prius-shortage.

With the Clunkers program over, though, and a little diligent searching on the part of consumers, buyers in the market for a Prius should be able to find one. Meanwhile, the market for highly efficient hybrids remains Toyota’s domain thanks to the Prius.

Exclusive: Rogue Toyota Dealers Price Gouging on Scarce 2010 Prius’s (Daily Tech via Autoblog)


great post, keep up the good work


Price gouging is legal, as long as you let the buyer know they're paying a premium. No one is forcing people to pay premium prices, and these few Toyota dealers are not the only ones doing this. How about the dealers who marked up the first Nissan GT-Rs, or the Ford dealer in my area who added $3,000 to the sticker of the Hybrid Escape even before C4C ever began? I'm sure others can offer examples of in- demand cars that have the dealer spiff. Honda invented the game, with dealers adding $1,000 to the price of the original accords back in the 70s. Consumers need to head straight for the door when they see that behavior or it will become more common. Toyota is on a hot streak with its hybrids - the new Lexus Hybrid was projected to sell 500 units a month in Japan and they're selling 10,000. That means we might not see too many HS250s in this country anytime soon, and the sticker price might be higher than what has been predicted.

Nice Car !!!!!

Thanks for sharing such a nice stuff.I would like to drive it.

For working trucks the rule is not based on the fuel efficieny. As long as it is manufactured before 2001 they all qualify
but cannot be older than 25 years old.


Juan Carlos

A - stop the spam. c4c is over,
B - dealers can basically charge anything they want. msrp is just a suggestion

Dave Wuss

I don't think anything will ever top Mazda dealers holding Miata auctions.

I would personally hold out on dealers trying this stuff. As I heard elsewhere: You weren't selling them last month, and you won't be selling them next month. C4C is a shot in the arm, but like drugs, eventually it wears off. Prius' will be piled 2-deep on lots by Christmas.

* Tell your worst dealer experience at *


Some say the Leaf and the i-MiEV have a cruising range of 160 km on one battery charge, that is about one-third of the distance a gas-powered car can cover on a full tank of fuel.

In 21st century, home, workplace, or shopping centers etc also serve as a power station. And cars with a full tank of fuel don't help MPG, as well.

In this economy, fuel price is hovering around $60 to $75 a barrel, which indicates the actual value might be much the same as the peak price last year, and it will continue to spiral up unquestionably.

All it takes for the entire world to live in peace would be to change our antique notion, technology is already here.

1. The range of terrific EVs are sufficient to meet the daily driving needs of 95% of drivers ((The vast majority of people (95%) drive less than 160/km a day)).

2. What's more, as for long trip needs, all but Americans and many of developed nations have existing automobiles, in this regard, EVs are best suited to their daily use until the infrastructure comes into wide use.

3. The price has not yet been announced, but Nissan says it will be priced similarly to a well-equipped sedan in the vicinity of the high $20,000 and with government tax break.

4. Manufacturing volume, innovative battery technology will drive down cost.

5. Little maintenance fee.

6. MILES PER GALLON : MORE THAN 10 VS 1 (Leaf : 367MPG) compared with general combustion engine cars.
Even excellent hybrid cars are not comparable to EVs in light of fuel economy.

7. EVs will likely be less expensive for people to drive with low-cost nighttime charging.
Sometimes EVs can be charged at workplaces or stores etc.

8. Batteries will become more efficient on the whole and their price will drop, whereas the oil will simply go up and up as it becomes more scarce. As simple as that.

9. EVs are simple and felt smoother and more torquey than the petrol models, and quiet, fun to drive.

10. Better Place is partnering with Nissan to create the charging infrastructure and a system for swapping depleted batteries for fully charged batteries in less than 2 minutes. This can extend the range of the vehicle to hundreds of miles.

11. The Leaf will allow owners to use a cell phone to turn off the air conditioning and configure charging even when the vehicle is not powered. A display will show Leaf’s remaining power and also the location of the nearest charging station.

12.. It can be recharged off 240-volt mains in eight hours or 80 per cent charged on special quick-charge "pumps" in about 30 minutes.

13. It also features a timer function that will start the car's air-conditioner or battery charging at a specified time.

14. The air conditioner can be programmed to cool or warm the cabin to a set temperature while the vehicle is being charged, so that it doesn't drain the vehicle's battery.

15. Charging can be set to start at a specified time such as overnight to capitalise on cheaper electricity rates and can be programmed and monitored by mobile phone or the Internet. An SMS can be sent when the battery is fully charged and the car ready.


I agree with others, we had a pull forward on a car with a tight supply. As long as people so no to gouging dealers, everything will even itself out. People have been through high gas prices, they know to wait.


That happened with the FJ cruiser some years ago, people paying a lot over invoice to be the first one to arrive in Starbucks with one.. and now they can't sell them.

I like this car, looks nice & is fuel efficient too.

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