Times Square to Lose GM Advertising

ChevyClock GM is being allowed to cancel 54 sponsorship deals as part of its bankruptcy filing. These canceled deals include marketing agreements with the Oakland Raiders, the University of Southern California, the Arnold Palmer Invitational and, perhaps most notably, billboards in Times Square.

GM has advertised in Times Square since the 1930s, changing locations several times but always maintaining a presence. Most recently, in 2007, the Chevrolet clock replaced the Cup O’ Noodles billboard at Times Square’s southern edge.

Check out the New York Times story to see some images of GM’s Big Apple marketing from the ‘30s and ‘40s.

G.M. Says Farewell to Times Square (Wheels)

By Stephen Markley | July 17, 2009 | Comments (4)



I don't know if New Yorkers buy domestic anyhow. It would be more for the tourists that come to Time Square and see the clock. I think there are more affective ways to advertise now then billboards, and magazines.

What else we can expect when there is a recession on and companies are filing to bankruptcies?


Like in Piccaddilly Circus in London, life changes, ad changes... or the skyline in Blade Runner.


I am sure this cost a fortune and the customer's get stuck with it in the price of their car. I cannot believe this has much influence on anyone to buy a Chevy. Time for it to go.

Post a Comment 

Please remember a few rules before posting comments:

  • If you don't want people to see your email address, simply type in the URL of your favorite website or leave the field empty.
  • Do not mention specific car dealers by name. Feel free to mention your city, state and brand.
  • Try to be civil to your fellow blog readers. This blog is not a fan or enthusiast forum, it is meant to help people during the car-buying process and during the time between purchases, so shoppers can keep a pulse on the market.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
view posting rules

If you have a TypeKey or TypePad account, please Sign In

Search Results

KickingTires Search Results for

Search Kicking Tires

KickingTires iPhone App