Times Square to Lose GM Advertising

GM is being allowed to cancel 54 sponsorship deals as part of its bankruptcy filing. These canceled deals include marketing agreements with the Oakland Raiders, the University of Southern California, the Arnold Palmer Invitational and, perhaps most notably, billboards in Times Square.

GM has advertised in Times Square since the 1930s, changing locations several times but always maintaining a presence. Most recently, in 2007, the Chevrolet clock replaced the Cup O’ Noodles billboard at Times Square’s southern edge.

Check out the New York Times story to see some images of GM’s Big Apple marketing from the ‘30s and ‘40s.

G.M. Says Farewell to Times Square (Wheels)

Comments

I don't know if New Yorkers buy domestic anyhow. It would be more for the tourists that come to Time Square and see the clock. I think there are more affective ways to advertise now then billboards, and magazines.

What else we can expect when there is a recession on and companies are filing to bankruptcies?

Like in Piccaddilly Circus in London, life changes, ad changes... or the skyline in Blade Runner.

I am sure this cost a fortune and the customer's get stuck with it in the price of their car. I cannot believe this has much influence on anyone to buy a Chevy. Time for it to go.