Movers and Losers: March 2009

2010kiasoul March may not have been the best month for car sales, but there was a decent rebound from a completely moribund February. Sales were definitely helped by all-new models, as our Movers and Losers list clearly shows. Six of the top 10 are brand-new models with only one or two months of sales under their belts.

Two new models that barely missed the list’s sales threshold were the 2010 Honda Insight and 2010 Volvo XC60. Both were only on sale during part of March, so their days-to-sell numbers were artificially high. We expect both to make the top 10 Movers list in April.

The Losers list is pretty understandable, containing many outgoing models that will soon be replaced.

The average selling days for new 2008, 2009 and 2010 models was 152 days. For 2009 and 2010 models, the average was 68 days. These numbers are higher than they were in February, which were 110 and 63 days, respectively.

Remember, the Movers and Losers list reports the average number of days it takes to sell a model from the day it arrives on the lot until the final paperwork is signed by a buyer. This is not a days of inventory list like you may find on other sites.

The full lists are below.

Top 10 Movers

  • 2010 Kia Soul: 8 days
  • 2010 Mazda3 sedan: 10 days
  • 2010 Lexus RX 350: 12 days
  • 2009 Audi Q5: 13 days
  • 2009 Hyundai Santa Fe: 13 days
  • 2009 Toyota Venza: 17 days
  • 2009 Nissan 370Z: 19 days
  • 2009 Toyota Tundra crew cab: 19 days
  • 2010 Mercedes-Benz GLK350: 20 days

Top 10 Losers

  • 2009 Mitsubishi Galant: 175 days
  • 2009 Pontiac G6 sedan: 160 days
  • 2009 Kia Spectra5: 158 days
  • 2009 Pontiac G6 convertible: 157 days
  • 2009 Mazda RX-8: 154 days
  • 2009 Hyundai Accent sedan: 149 days
  • 2009 Dodge Caliber: 148 days
  • 2009 Ford Mustang coupe: 147 days
  • 2009 Chevy Cobalt: 146 days
  • 2009 Saturn Aura: 142 days

Comments 

Bowrider

It's interesting to see so many "high dollar" cars in the movers list and practical, mid-range priced cars in the losers list. Makes me think perhaps people are still continuing to live beyond their means.

Happymantis

Well there's only a couple of high value vehicles on the list, because despite the recession, there's still plenty of people with money out there, not just people "living beyond their means." The rest of the list are inexpensive cars like the Soul, Mazda 3, and Santa Fe which make sense in this economy, while the other rides have been greatly anticipated (Soul and 370z). The Tundra is probably moving because of the big discounts.

Bowrider

It would be interesting to see what fell in the middle. Or to see what vehicles sold well that weren't newly released or newly redesigned.

Well our top ten is released every month.
http://blogs.cars.com/kickingtires/2009/04/march-2009-top-10-bestselling-cars.html

What cars you interested in?

I think HappyMantis is generally right on why the cars made the list too.

Old and Slow

High end cars don't come over in large numbers so it doesn't take huge demand to move them off the lot quickly.

Remember this list doesn't tell you how many vehicles were sold just how long on average they sat on the lot.

Some of the vehicles on the losers side are actually moving more vehicles in the same time period then the fast movers, they just build and ship more so they sit on the lot longer.

Old and slow,
without checking the exact sales numbers I could only guess the Pontiac G6 sedan and chevy cobalt sold more than movers. But generally you are correct.

However, Honda and BMW are generally praised for their very good inventory methods.

Ziggy

I look for the Kia Soul to sell fairly well. They're number one now because dealers only have 5 or 6 of them. I can see them moving to the bottom end of the top ten in the coming months. We'll probably see this with the Cube when in comes out.

Bowrider

I digress. I read the lists that are posted monthly. Apparently, I had forgotten about the top 10 sellers list.

Nic

Typo..i'm sure you mean GLK350.

thanks for the catch Nic. fixed.

We overlaid your stats with the average score each of these vehicles get from reviewers:

http://blog.motormouths.com/2009/04/07/supply-demand-reviews-sales/

Who says reviews don't matter? That's a 15 point difference between the fastest-selling car and the slowest selling one.

old and slow

Inventory control is exactly what I am talking about.

Having a low number of days on the lot doesn't mean a large number of vehicles are selling. It just means the manufacturer understands the demand for that vehicle and is not over producing.

But a manufacturer with a vehicle that is moving in large numbers needs to produce in large numbers, and in many cases that means putting the cars on the lot in large numbers. While the average time the car sits on the lot is longer the vehicles are moving faster in volume. Having more on the lot also promotes sales as the consumer can leave with the vehicle the same day.

As always an interesting report based on a single data point.

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