GM, Ford Giving Show-Goers $50 Gift Card for Test Drives

Fusionsport

If you’re attending the 2009 New York International Auto Show this week, make sure to track down the $50 gift cards Ford and GM are handing out to attendees. They’re not free though; to redeem the $50 gift card, you must first test-drive a new Ford or GM vehicle at a dealership. Only then can you go spend the plastic version of Ulysses S. Grant.

Ford’s gift card can be spent anywhere, while GM’s is good only for food via restaurants.com.

If you weren’t interested in the brands before, it’s unlikely $50 will sway you, especially if you have to spend it at a few select restaurants.

Let us know what you think. Would a $50 gift card get you into a showroom for a test drive?

By David Thomas | April 15, 2009 | Comments (17)

Comments 

H

Yes...it's $50 to do something I enjoy anyway.

sarahsmile90

While it would not entice me, I could see where it may some. Seems like it could be an expensive venture for the automakers or dealers, who is picking up the tab here?

RPerez

Ford offered this incentive at the Chicago Auto Show back in February as well. I test drove a 2009 Fusion shortly after the show, and just received the $50 Mastercard gift card in the mail last week.

Ford's marketing department can consider this money well spent. I submitted an order for a 2010 Fusion Hybrid in March. The order has been verified and is on the Apr. 27 build schedule. Yay!

Ken L.

Sarahsmile90,

"Seems like it could be an expensive venture for the automakers or dealers, who is picking up the tab here?"

"Ford's marketing department can consider this money well spent. I submitted an order for a 2010 Fusion Hybrid in March. The order has been verified and is on the Apr. 27 build schedule. Yay!"

Well, there's your answer.

I've done this for the past two years, and although Ford reduced the amount from $75 to $50 this time around, I imagine they've found some utility out of it if they continued the deal.

Joe E.

All I can say is free ride in a MUSTANG!

Frank

I didn't realize Ford is as desperate as GM. Sad.

Kevin Wallace

The WSJ is reporting that General Motors Corp will accelerate their plan to close approximately 1/3 of their dealerships. My God I had no idea that so many consumers disliked General Motors.

Kevin W.
It's more of a competitive balance. Toyota manages to sell nearly as many cars as GM with half the number of dealerships. So GM is using this restructuring to trim dealer numbers. To close dealers is very expensive however and there are many franchise laws to work around.

The economy is already forcing many dealers to close their doors with no action from GM.

Tony

I've tested Edge for $75 last year. Ford representative stuck to me at the car show, so I agreed. The dealer asked "do you want the money or you really want to test?" I like to test so I went for it. Then, I told them why I wouldn't buy it.
My friend in NY always goes to dealer, even for $25. He made about $500 last year like that.

Chuck S

I didn't realize that GM and Ford paid people to test drive their cars. Over the years I've been invited by Honda to test drive several of their cars at a local dealership prior to them coming to market. I've test driven the S2000, Civic sedan SI, Accord Hybrid, Pilot, and Insight. It's a nice event as they have it catered and keep it under 15 people. I like that they do it on a Sunday when the dealer is closed and that I have access to speak with the Engineers and/or Designers. It's worked out well as my family has four vehicles, 3 Honda's and 1 Ford. I especially liked that it never involves a sales speech, or any type of pressure, as they seam to just want honest feedback about the vehicle from an average Joe like myself. Last time I did it they sent my wife flowers thanking her for allowing me to attend the event. I think they did it because you cannot bring any guests. She thought that was a nice touch.

I think everyone loves freebies, and that free $50 Ford gift card will be out in no time..

I've test driven the S2000, Civic sedan SI, Accord Hybrid, Pilot, and Insight. It's a nice event as they have it catered and keep it under 15 people. I like that they do it on a Sunday when the dealer is closed and that I have access to speak with the Engineers and/or Designers. It's worked out well as my family has four vehicles, 3 Honda's and 1 Ford. I especially liked that it never involves a sales speech, or any type of pressure, as they seam to just want honest feedback about the vehicle from an average Joe like myself. Last time I did it they sent my wife flowers thanking her for allowing me to attend the event. I think they did it because you cannot bring any guests. She thought that was a nice touch.
I've test driven the S2000, Civic sedan SI, Accord Hybrid, Pilot, and Insight. It's a nice event as they have it catered and keep it under 15 people. I like that they do it on a Sunday when the dealer is closed and that I have access to speak with the Engineers and/or Designers. It's worked out well as my family has four vehicles, 3 Honda's and 1 Ford. I especially liked that it never involves a sales speech, or any type of pressure, as they seam to just want honest feedback about the vehicle from an average Joe like myself. Last time I did it they sent my wife flowers thanking about him for allowing me to attend the event. I think they did it because you cannot bring any guests. She thought that was a nice touch. you’re attending the 2009 New York International Auto Show this week, make sure to track down the $50 gift cards Ford and GM are handing out to attendees. They’re not free though; to redeem the $50 gift card, you must first test-drive a new Ford or GM vehicle at a dealership. Only then can you go spend the plastic version of

Nathan Childers

we have a certificate from the indianapolis car show.we test drove the flex.the website did not print out on the certificatefor us to redemm it. what is the website or is there a number we can call.

Brenna

What is the catch it seems to good to be true. i was invited to test drive any ford at the milwaukee auto show and she told me there was no catch. do i belive this? i dont want to get sucked into anything that i cant afford.

Paulo

Ant GM Fails to honor the promisse.
It's been 6 month and I never received My giftcard.

chuck

not ment for the comsumer to supplement there income, ment as a marketing tool to create interest,funny how many people show up to test drive that do not have a licence or a job,I think before any of the car companys start handing out money,they should screen these people better, a complete waste of time and money if you ask me

Post a Comment 

Please remember a few rules before posting comments:

  • If you don't want people to see your email address, simply type in the URL of your favorite website or leave the field empty.
  • Do not mention specific car dealers by name. Feel free to mention your city, state and brand.
  • Try to be civil to your fellow blog readers. This blog is not a fan or enthusiast forum, it is meant to help people during the car-buying process and during the time between purchases, so shoppers can keep a pulse on the market.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
view posting rules

If you have a TypeKey or TypePad account, please Sign In

Search Results

KickingTires Search Results for

Search Kicking Tires

KickingTires iPhone App
Ask.cars.com