VW Routan Goes on Production Hiatus

2009vwroutan

It appears that neither an inventive ad agency nor Brooke Shields was enough help for the Volkswagen Routan. The Windsor Star is reporting that VW has asked Chrysler (which builds the Routan) to cease production of the minivan for one month, starting Feb. 2.

VW says it needs a reprieve to adjust its inflated inventory levels. Currently, VW has a 148-day supply of vehicles on dealer lots. The Windsor Assembly Plant in Windsor, Ontario — which also builds the Chrysler Town & Country and Dodge Grand Caravan — builds about 300 Routans a day.

According to The Windsor Star, an estimated 29,000 Routan vans have been distributed to VW dealers, and only a few thousand have sold. The Routan went on sale this fall and sold 3,387 copies in 2008. Just 899 sold in December.

VW hoped to sell 30,000-40,000 Routans a year — hence the massive inventory buildup. The worsening recession probably impacted the Routan’s chances of success.

At $24,700, the Routan is priced properly in the minivan segment, though the Toyota Sienna and Dodge Caravan are less expensive. VW is currently offering $1,000 off the purchase or lease of a 2009 Routan. We’d be willing to bet dealers would offer better deals, though.

Routan off-line for February (The Windsor Star)

By Colin Bird | January 30, 2009 | Comments (15)

Comments 

d

hopefully we'll not see anymore of those scary Brooke Shields commercials!! wtf WUZ THAT?

DavT

She is hot and the commercials are funny, clearly you are into men.

DodeFan

Actually the commericals got really annoying, it wasn't ms shields fault. I bet you can get a great deal on a Dodge Carvan too. I think VW #s were reasonable before a recession. Now only 5-10K so lot of inventory on hand.

alboondy

apparently u r the only one who thought the comm. were funny! I've yet 2 see 1 on the road!

My first thought when I saw the Routan commercials was why does VW need a minivan, why does it feel it should go that route.

I pose that question again. I feel it just doesn't belong and no matter what clever marketing campaign they try and devise, they're not gonna sell many.

KiloVolt

I guess too many consumers got a lesson about paying $4.00 for a gallon of gas. I think VW would find it easier to sell Touran instead of Routan in North America.

cp

"She is hot and the commercials are funny"?

Clearly you're an aging boomer whose taste in both comedy and women has lost all its relevance.

d

the main point is someone thought those commercials would help sell this vehicle....apparently they were mistaken!!!

Tom

cp is obviously more interested in watching a metrosexual man in a commercial then a milf like Shields. Hey to each it's own.

DodgeFan

Personal, I think VW does some of the best entertaining commericals. Unfortunately, they do nothing to convince me to drive VW. Only a reasonable price tdi diseal would do that. But with cheaper direct-inject gasoline engines coming tdi diseals in trouble.

Tex

You should see the beasts over at MotherProof...definitely no Brookes among that group.

Troy S.

VW should have stuck with Das Auto..... Not Das Van.

.

Was the Routan being built when all of Chrysler's factories were shut down for a month?

xxx

Good! Why by a VW if its not really a VW? Chrysler can go suck on that chassis all they want, but German engineering should never rest on an American chassis.

kkk

Bought my first vw days ago (not a routan-who wants an american/german vehicle????) What have I been missing? Have owned MANY other vehichles-american and japanese. WILL NEVER GO BACK!!! EURO CARS RULE! DRIVEN ONLY 300 miles AND ALREADY CONVINCED! AMERICAN CAR COMPANIES-IF U WANT TO SURVIVE LOOK BEYOND YOUR BORDERS!!!

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