Nissan Dealers Pull Out of Detroit Auto Show

After the corporate honchos at Nissan said the automaker would not have a presence at the 2009 Detroit auto show, Nissan dealers stepped in to fill the void — not to mention the 25,000 square feet of floor space. Now, after having been asked by headquarters not to man the show, dealer partners will pull out as well.

This will leave Nissan and Infiniti’s floor space to be divvied up by Kia, a Bertoni exhibit, the College for Creative Studies and a luxury event in which it will be used as a lounge and gallery.

This is a curious move by Nissan. Given its dealers were footing most of the bill, it seemed only logical to have a presence. Nissan has both the new Cube and the 370Z, which would surely have generated interest at an event attended by hundreds of thousands of consumers. Yet clearly the parent company cared enough to ask its dealer partners to stay away. Is this a bad PR move?

Nissan Dealers Won’t Have a Presence at Auto Show (Detroit News)

Comments

i wouldn't trust the dealers either. they would be there to push a sale, not simply display products.
sometimes dealer sales reps meander around the autoshow when i go, and try to get their foot in the door of anyone interested in their product line. so annoying.
good for nissan

Is Infiniti still going? Or are they all out?

No infiniti either. we'll add that to the post.

Nissan didn't want its dealers to misrepresent them, thus told them not to show up.
But it was a bad idea for Nissan not to show up to begin with.

^^^Misrepresent them by displaying cars that they are trying to get people to buy? What other venue gives a manufacturer so much product exposure to potential customers. This is an illogical demand by Nissan to tell its dealers to not display cars.

Misrepresent by possibly overstating the vehicles' capabilities and the alikes.