Genesis Super Bowl Ads Include Billy Corgan

Hyundai will air not one but five commercials during this year’s Super Bowl broadcast. Aside from being a rather impressive display of a healthy marketing budget, Hyundai hopes to capitalize on the Genesis’ recent win of being named 2009 North American Car of the Year.

The ads also pump up Hyundai’s new Assurance program, but the real kicker is watching the 2010 Genesis coupe careening around a racetrack to a Smashing Pumpkins tune. What Billy Corgan is doing writing music for a Genesis ad remains unclear, but luckily nothing about the spot makes you “mellon collie” or “infinitely sad” (I know, that was terrible).

Watch the Genesis-Smashing Pumpkins spot after the jump.

Comments

Go Hyundai!