Cars.com's Super Bowl XLIII Commercial

Cars.com is back in the Super Bowl, and proud to present its all-new commercial, which is expected to debut during the second quarter. Watch the 60-second spot above — check out the high-quality setting, too — and let us know what you think in the comments.

This is the second year Cars.com has advertised during the Super Bowl. For you advertising buffs, the official title of the ad is “Lifetime of Confidence” and it follows the tale of David Abernathy through his exceptional young life, right up until he’s confronted with the one problem that he can’t solve on his own.

Comments

Its really good

That's an excellent spot.

The downside is, now I have no reason to watch the SuperBowl....

cars.com must be doing good if it can afford a 60 sec spot!!

Great commercial. Cute & funny little life stores! As a woman going to buy a car from probably "a man" at a dealership, it's awesome being really prepared with the research from cars.com. I love this site.

Fail

Great commercial, I hate buying a car, next time I am going to try cars.com. Great life stories cute kids.

Good commercial!

I just had a friend that used this site to buy a car and loved it, he shopped and compared prices and he said he got the best deal on here and eliminated the hassel in dealing with a salesman. Good commercial.

Our daughter shot an entirely different commercial where the buyers do not have to resort to "plan B," so I'm disappointed in this ad.

David Rushmore

It's a total rip-off of Rushmore, or just Wes Anderson's style in general. Does anyone know who directed it?

Craig Gillespie is the director of the commercial. A greaat guy.

Corny Commercial. I found many of the other Super Bowl commercials entertaining and funny , but I did not care for this cars.com attempt of a quality commercial. They would of gotten alot better response to being short and sweet, rather than lie on some guy before they through there logo in.... Better Luck next year!

Brilliant commercial, but who directed it?

I really liked it!! It was among my favs, but then I saw it didn't make the list @ major sites..Bummer! I did like the a*d* ad and the chips (d*s) ads too...

keep it up!! Good Job!!

I just saw the 15 minute spot I can't believe you left out the Dean kid and the cut little pie chart boy. you left out the 2 i like most!