The Genesis coupe — shown in a Hyundai Super Bowl spot hot-dogging around Georgia’s Road Atlanta racetrack — arrives at dealerships late this month. It’s a rear-wheel-drive two-door, but can it compete with genuine muscle cars — specifically the Nissan 370Z and Detroit’s latest Mustang/Camaro/Challenger set? Hyundai thinks it can, but it also says that isn’t the car’s main goal.
At the Chicago auto show, product manager Derek Joyce said the Genesis coupe instead “has its own space.”
“Will it compete with Detroit muscle?” he asked. “Maybe. Will it compete against front-drivers like the [Honda] Civic Si? Sure.”
The key, Joyce said, is for Hyundai to completely separate itself from the front-wheel-drive competition – a key step for the automaker to prove its performance potential. Right now, the market segment the Genesis coupe will occupy is relatively vacant.