Hyundai Genesis Coupe in Super Bowl XLIII Ad Lineup
It seems Hyundai is going to follow up its 2008 Super Ads for the Genesis sedan with spots for the upcoming Genesis coupe. While the sedan ads were a tad sedate, ranking low on most people’s ad meters, the company says the coupe ads will feature precision driving by famed racer Rhys Millen, teamed with music. In the first commercial, the music will be supplied by classical cellist Yo-Yo Ma, while a secret guest artist will be featured in the second ad.
The title of both commercials is “The Epic Lap.” Shot at Road Atlanta, the racetrack didn’t do much damage to the car. The company says the Genesis only needed a new set of tires after three days of filming.
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Champion Drifter Releases New DVD On Eve of Historic Stunt
Drifting World Champion Rhys Millen to Release Special Edition DVD to Coincide With Highly Anticipated New Years Eve Truck Backflip Stunt
FOR IMMEDIATE RELEASE
(Press Release) – Dec 29, 2008 – Los Angeles, Calif. -- On the eve of his second attempt to become the first person to complete and land a backflip in an off-road truck, motorsports phenom and professional stunt driver Rhys Millen, winner of the 2005 Formula D Championship and the 2008 Red Bull Drifting World Championship will release the Special Edition DVD Mad Skills: Rhys Millen Is the Kiwi Drifter. A documentary chronicling the final week leading up to Millen’s 2005 victory in the early days of professional drifting in the US, the film explores the personalities, friendships and competitive rivalries between Millen and top drivers Tanner Foust and Samuel Hubinette. Featuring appearances by Rhys’ father, legendary stock car driver Rod Millen, KTLA reporter Gayle Anderson and an All-Star lineup of professional drifters from across the globe, the film is a must-own for any action sports enthusiast.
“I encourage all my fans to get a copy of my new DVD Mad Skills. It’s great to see the GTO in action and the behind scenes drama that led up to my Formula Drift championship” said Millen.
Mad Skills is produced by NoCo Media Group and directed by award winning filmmaker Carolyn Coal.
For more information and to order a copy of the DVD visit www.madskillsdvd.com
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About NoCo Media Group:
NoCo Media Group is a entertainment marketing and production company specializing in using storytelling to create compelling campaigns for its roster of clients and partners. The company recently completed the documentary feature films A Place to Live: The Story of Triangle Square and Mad Skills.