Pricing Announced for 2009 Toyota Venza

Later this morning we’ll have a full review of the all-new Toyota Venza live on Cars.com, but for now we’re able to bring you pricing for when it goes on sale in early December. Actually, only the V-6 model goes on sale in December, with four-cylinders to follow in January, but at least you’re now armed with what either will cost you.
Toyota went simple with the Venza in terms of trim levels. There are four: The base four-cylinder front-wheel-drive Venza starts at $25,975, not including destination. It’s rated at 21/29 mpg city/highway, close to the base Camry’s 21/31 mpg. An all-wheel-drive version costs $1,450 more and gets 20/28 mpg.
The V-6 front-wheel-drive model starts at $27,800 and gets 19/26 mpg. All-wheel drive is once again $1,450 more, and its mileage is rated at 18/25 mpg. Destination is another $720.
Option pricing is below.
Stand-Alone Options
JBL Premium Audio: $1,090
Six-disc CD changer with 13 speakers
Navigation: $2,590
Includes JBL Premium Audio, four-disc CD changer and 13 speakers
Panoramic Roof: $1,050
Conflicts with rear seat entertainment
Rear Seat Entertainment: $1,680
Conflicts with panoramic roof
Blizzard Pearl paint: $220
Packages
Convenience: $860
Includes power back door and Smart Key
Lighting: $815
Includes HID headlights and automatic high beams
Leather: $1,600
Includes leather-trimmed seats, shift knob and steering wheel w/satin mahogany wood-grain style trim
Comfort: $2,100
Combination of leather package and heated seats/heated mirrors/de-icer
Premium No. 1: $3,845
Combination of convenience, lighting, leather and security packages
Premium No. 2: $4,345
Combination of Premium Package No. 1 and Comfort Package
Security: $570
Includes backup camera and antitheft alarm
Tow Prep: $220
Includes engine oil cooler, larger fan and heavy-duty alternator



Subscribe to our feed
Email us your tips!
That's great gas mileage. Isn't that better than the Rav4? If so the Venza is a great deal, because I believe that it's also roomier than the Rav.
This might just be the right vehicle at the right time. If only it had room for 6+. Maybe the next generation will have an optional 3rd row.
So, how does this fit in to their lineup? Is it between the Camry and the Avalon?
$26,700 For the base Venza...
Sienna looks better then ever. My co-worker just got top of the line Sienna $7000 under MSRP. And that thing has it all!
That is 1 mpg better highway mileage than the 2.5 I4 RAV4, see Toyota a 6 speed automatic IS important.
RAV4 2.5 still has a 4 speed automatic, yuck!
George,
Other factors come into play when talking about fuel efficiency. If gears was everything, then the Aura would get better gas mileage than the Accord.
Anyway one of the biggest factors is aerodynamics. The Venza is much lower to the ground than the Rav4, so it likely has less coefficient drag than the Rav.
Another factor is weight and I suspect that the Venza is lighter than the Rav. Why? Because Toyota didn't design the Venza to tow or do any light truck duty like they did the Rav, meaning the Venza doesn't need as ridged of a frame (ie heavy). The Venza is basically just a people mover, so it might be lighter than the Rav. But we'll see when the numbers surface.
And George 1 mpg is not really that significant. I doubt that Toyota would get much better mileage out of the Rav by just putting 2 extra cogs into the gear box.
Tony,
People don't want minivans anymore (sad, but true). My dealer just told me that their selling 2009 Odysseys (the #1 selling minivan in the US) UNDER INVOICE. For people that need serious people movers, minivans are a steal right now.
CJ,
you're totally correct on minivans.
I just little disapointed with $27K sticker of Venza. and I do think, that right now Sienna would be a better choice in the same money bracket.
To me, the minivan is the best vehicle all around. Comfort and ez Home Depot trips, etc. I thought, Venza is a decent 5 passengers car, wagon, which is still is. And price is not too much $$$. Think Volvo xc70, which with "special pricing" starts @ $35K. But I also thing, that TODAY the Sienna is better choice FOR THE MONEY. Don't we love "more for less"?
Coefficient of drag is only one factor in the equation. You also have to look at cross-sectional area. The RAV4 is not rugged in any sense of the word and nothing about the Venza screams light...more glass, more sheetmetal, more wheel/tire.
Tony,
Toyota says 2/3rds of Venza buyers they're targeting are baby boomers. So the Sienna would be out for them. The other 1/3 are young families, obviously without a lot of kids/need for a minivan.
Ouch. I was hoping to get into a AWD Venza for 25K. I really like the stying, but the price be out of reach for alot of us. We'll see if any 'deals' come out on this in the future.
That's exactly my thinking...
Wait for a year and let hungry to feed on MSRP. I am sure, by then you would be able to buy Venza for about an invoice.
I wonder what would be the price in Canada?
Yes gears are important, but so is profit to Toyota.
The RAV4 is lighter than the Venza. The Venza is about 10% heavier.
The aerodynamics (Cd x A) are close, though I'd give the edge to the Venza by 5-10% (depending on roof rail/rack or not, on the RAV4)
Oh, the Venza has 8" ground clearance, vs. 7.5" on the RAV4, but the Venza probably has a cleaner underbody.
The 2.7 I4 has a slightly lower compression ratio than the 2.5 I4, 10.4:1 vs. 10.0:1.
In the Venza 6th gear is about 32mph per 1K revs. 5th gear is about 27.3mph
In the RAV4, top gear (4th) is about 25.5, In the RAV2 (front wheel drive) top gear is about 26.8 mph per.
I'd like to see Toyota drop the 2gr-fe V6 from the RAV, make the 2.5 + 6 speed automatic the powertrain for the RAV2 & 2.7 + 6 speed auto the powertrain of the RAV4.
Since the RAV4 is lighter & has smaller tires, use the axle ratio of the Camry, or something between 3.685 (camry) and 4.398 (venza)
That would improve performance & mileage, but it would cost Toyota some development $, and would cost more than the 4 speed auto currently with the 2.5 I4.