Dear UK Readers: Buy One Dodge Avenger, Get One Free!
In an effort to raise the collective spirits of our fellow Americans, we bring you this comically tragic story of economic ruin from England. England’s economy and credit crunch have deeply affected its car market, much like our own, depressing sales by 23% in October — the sixth consecutive monthly drop in 2008.
The contraction has prompted dealers to offer crazy incentives, much like dealers here, but that’s where the similarities stop. According to Daily Mail, Dodge is trying to unload hundreds of Avengers by offering a buy-one-get-one-free sale.
Yes, that’s right: The second-largest purchase consumers make is now being sold like last season’s designer apparel. The deal is (or was) offered on Broadspeed.com, a U.K. car-listing site. The Dodge Avenger SXT 2.4i is equipped with leather seats and climate control. Technically, the buy-one-get-one-free deal is just a gimmick; really the cars are just being sold practically at half price.
While we couldn’t find this exact deal (their site is confusing), we did find out that a normally priced Avenger SXT 2.4i goes for around $28,000 in Britain, before an $8,000 (roughly 30%) discount at Broadspeed.com.
So I guess another commonality England and the U.S. share, besides language and capitalism, is that Avengers are cheap and unwanted in both countries.