GM Lays Off Tiger Woods

GM and Tiger Woods announced today that they’re amicably breaking up. Tiger needs to spend more time with his growing family and doesn’t want to jump through all the hoops a large endorsement deal includes. The $40 million deal was set to expire next year anyway, but this moves that date up one year. We’re not sure how much money that will save GM.

Woods’ tie to Buick was not an insignificant endorsement. While many car shoppers might not put a new Buick high on their list of cars to consider, the golf-club set did, and there’s no higher-profile golfer than Tiger Woods.

What does this spell for GM, Buick and Tiger? We think Tiger will do OK, and GM will save a little money. Plus there’s now one less reason for Buick to exist in case GM has to make a much bigger cut down the road.

Comments

Buick is dying. They only have three vehicles in their "lineup."

Buick needs a wagon and a coupe in their line up

if the new LaCrosse doesn't do well....BYE BYE BUICK!

What...a $40 million deal loss for Tiger? Poor baby. How ever is he going to feed himself now?

Kj
It's just the last year of a $40 million dollar deal so he's only missing out on $8 million.

If you think,
Tiger is another mismanagement of GM.

Buick is probably the first of many GM nameplates that needs to be eliminated.

This is the problem with GM marketing. All this time Tiger should have been selling the entire GM lineup not just Buicks! $40M down the drain! Buick should have had a version of the Pontiac Soltice instead of Saturn getting the Sky. They could have even called it the "Wildcat" Tiger Woods edition.

I'm wondering if they actually have sold 40mil worth of Buicks?