Ford Announces Pricing on 2010 Fusion


So the new Ford Fusion is an attractive package that potentially has class-leading mileage — but what about its price?

Ford just launched a new consumer site for the 2010 Fusion, and overall the vehicle holds the line with aggressively low prices. The Fusion starts at $19,270, which is cheaper than the Chevy Malibu, Honda Accord and Nissan Altima, but is more expensive than the Mazda6, Hyundai Sonata and Toyota Camry (though by less than $1,000).

Keep in mind, too, that those are 2009 models, and this is a 2010.

The hybrid costs $1,000 more than a comparable Toyota Camry Hybrid, but is estimated to get 5-6 more mpg in the city than that car.

Another tidbit from the website: The inline-four with the six-speed automatic has better predicted mileage than the manual, at 33 mpg on the highway.

Here’s a detailed price list, including some features information:

Fusion S $19,270

  • 2.5-liter I-4 w/six-speed manual
  • Air conditioning
  • Power windows, locks and mirrors
  • Capless refueling
  • 16-inch alloy wheels
  • Electronic stability control and antilock brakes

Fusion SE $20,545

  • 2.5-liter I-4 w/six-speed manual
  • 17-inch alloy wheels
  • Six-speaker audio system with Sirius Satellite Radio
  • Optional E85-capable 3.0-liter V-6
  • Optional Sync 2.0

Fusion SEL $23,975

  • 2.5-liter I-4 w/six-speed automatic transmission
  • Sync 2.0
  • Seven-color lighting system
  • Leather-wrapped steering wheel w/audio controls
  • Leather-trimmed heated seats
  • Dual-zone automatic climate control
  • Automatic on/off headlamps
  • Keyless entry pad
  • 17-inch alloy wheels
  • Optional E85-capable 3.0-liter V-6
  • Optional reverse-sensing system
  • Optional all-wheel-drive system
  • Optional GPS navigation system
  • Optional Sony sound system

Fusion Sport $25,825

  • 3.5-liter V-6 w/six-speed automatic transmission
  • Sync 2.0
  • Red-, blue- or black-accented leather seating
  • Chrome-trimmed interior
  • 18-inch alloy wheels
  • Dual exhaust
  • Optional all-wheel drive
  • Optional GPS navigation system
  • Optional Sony sound system

Fusion Hybrid $27,270

  • Reverse-sensing sonar
  • 17-inch alloy wheels
  • SmartGauge with EcoGuide
  • Eco-responsible seats
  • Optional heated leather seats
  • Optional GPS navigation system
  • Optional Sony audio system
By Colin Bird | November 20, 2008 | Comments (16)



It's time for Ford and Detroit to adopt processes that lower the price of a new car. I disagree with term "agressively low" when you're talking about a $20,000 compact car. Look at the price of homes, stocks and oil. Car prices better tumble soon or all those well paid assembly line workers will be out of a job.


Trainer it's not a compact car it's a midsized car.

That's how much midsized cars cost now. In fact, if you account for inflation - the real price of a car hasn't increased since the mid 1980's. There has simply been too much competition.

You're kidding yourself if you think any volume car company has pricing power.

Look at the difference between the starting price of any family midsized cars and they're within $2,000 of each other.


The cheap Toyota price is a big joke in the industry, in fact it is impoosible to get a Camry cheaper than a Fusion or an Altima.


You're kidding yourself if you think people will continue to pay increasing costs for new cars. The current sales figures are proof of that, so lay off your defense of the status quo. Compact or midsize is a matter of semantics, just call the Fusion overpriced. Not as overpriced as a BMW 3 series or an Audi A4 but out of step with the economic realities of the current recession. Real people need a real car that sells for $10,000. As it said in my posting, I'm advocating for new manufacturing processes that will lower the price of a car, not the same old ways that landed the industry in its current mess. Henry Ford found ways to cut the price of new Model Ts, to help the average American. New Model Ts sold years after the first one were a fraction of the price because he passed his savings along to the buyer. Today Detroit builds in yearly price increases and the public has stopped buying. We need to bring Henry's spirit back.

Amuro Ray

Have to agree with Trainer here. Look at all other $ depreicating merchandise, esp the BIG TICKET ITEMS like HDTV, Home Theater System, etc. ALL OF THEM HAVE PRICES GONE DOWN over the years! WHen DVD player first came out, it was over $1000. Now u can get a cheap one for like $20! Blu-Ray has gone from $800 (or higher) to just over $100 in a year. HDTV - from over $3000 for a 32" to less than $600.

Yet for cars, prices have always climbed up. We've more cars on the road than, say 10 yr. ago, and definitely some 40-50 yr. ago. However, we don't see $ going down. It's always up. If other items can do the $ reduction with currency depreciation, it's hard to see why $ of cars can't do it...except may be 1 exception - that we still have US & Japan as the major car makers. If we start seeing cars from Chinese brand, that's when car prices will drop significantly, just like other big ticket items.

If you can only afford 10K for a car, then get one. The current crop of "small" cars- Aveo, Accent, rio,versa for instance, can fill in for a midsizer in a pinch if someone has to buy a new car. I don't consider ANY of the current midsizers overpriced.


The reason car prices don't go down, and won't go down, is because there's always going to be demand for them. With HDTVs and other new consumer technologies, the price when it first comes out to the public is always exorbitant to the average American. Few people buy them, so companies are either forced to lower the price, or cut costs somehow. Then obviously as the price goes down for technology over time, demand increases as more people can afford that.

Problem is, this will NEVER happen for car prices, because there's such a wide variety from subcompact and $10,000 to ultra-luxury $500000 rides. There's already a price to suit any American that needs a car. If there's already 50 million people in America that can afford a Camry or what have you, then it's clear you've hit a sweet spot.

And the fact that Detroit's money is diminishing daily will just compound this - they've got no money for R&D anyways, they can barely stay afloat!


Trainer the fact that you think it's prices that have caused Detroit Three's problems is inaccurate.

The Detroit Three have the wrong product mix, inflexible labor contracts and increased competition.

Their inability to downsize is tough -- but it's not due to their prices.

Trainer if the American populous demanded small low priced cars, than the Aveo, Accent, Yaris and Fit will be the top sellers in America. Instead it's the trucks and midsized cars.

The average transaction price for a new car in America in November was $28,715, which is down 3% from last November.

Every Fusion trim level starts below that price.


Everyone is making good points here - but consider that in 1960 the standard home mortgage was seven or 10 years and people refused to pay high prices for homes. The availability of easy credit and promotion of longer mortgages led to the housing bubble with prices so outrageous that the market had to collapse. The same thing has happened with cars - easy credit meant people bought cars they normally couldn't afford. Cbird, in a sense you prove my point with the $28,000 average transaction cost for a new vehicle - too many Americans can't afford that price, and a $20,000 Fusion doesn't seem like much of a bargain. I agree with Amuro Ray that if the prices of other consumer goods can drop over time while quality improves (just look at computers)why can't some enterprising American improve design and assembly processes to take some of the costs out of building new cars? I'm probably being too much of a cheapskate, but is it too much to ask for even a modest price cut during a financial meltdown?


Honestly Trainer

When you account for inflation the average price of a car really hasn't gone up that much -- especially since the 1980's.

In 1980, the average car cost $7,200.00 , or $18,924 in 2008 dollars.

In 2008, the average transaction price for a new vehicle was about $28,715.

Ward's Automotive suggests that governmental safety and emissions regulations, implemented since the 1980's account for an additional $4,000 to the cost of a basic automobile.

So now we are up too $22,924. Where does the $5,791 increase come from?

Overall, the median household income has risen from $44,311 in 1980 (in 2007 dollars)to an all-time high of $50,233 in 2007.

So basically America's make more money and demand higher quality, safer, more powerful and more fuel efficient automobiles.

Like I said earlier, if people wanted ~$10,000 automobiles than GM and Nissan would sell 400,000 Aveos and Versas a year.


yeah, i remember not too long ago when a mid-sized car started around 16500... this seems to be a recurring theme for my posts lately (i'm not that old really).

something i was thinking about yesterday that is only loosely related to this thread.

ford, gm, and chrysler need to become the hyundai/kia of 5-10 years ago. they need to keep quality where they have it, and drop their prices to 1k-2k below the competition across the board. get people into the showroom regularly, not just when they have some crazy sales gimmick. i mean, if they can afford to cut prices to ridiculous levels 5 times a year, they should be able to just drop prices below the competition and LEAVE THEM THERE.

the only way to rebuild their reputations is to get people to buy their cars, and that'll have to happen based on price. when people see crazy sales deals, that actually builds a bad perception.

undercut the competition for 5-10 years. rebuild the reputation and a loyal customer base, then aim a little higher (just as hyundai is doing now).

just a thought...maybe i'm way off.


It is important to realize all of the extra features you are receiving now compared to five years ago (Standard side impact air bags, traction control, anti-lock brakes, enhanced safety sensors, standard alloy rims).

If you consider the Fusion's quality, safety and fun to drive appeal, you can't beat the price. The 2010 Fusion will be my next vehicle.


I personally don't believe you need all that safety equipment. Traction control, anti-lock brakes, alloy rims (not needed by nice looing) should cost nothing to build into a vehicle. It is the same problem I have with automatics costing more than manuals. It shouldn't happen since the automatic is the standard in the U.S., and cost spread of a wide bases is cheaper. Its the same problem when companies continue to have rear drum brakes on small economy cars. How long has disc brakes been around? Well at least since 94 since my Intrepid has them on four wheels!!! I am done with my rant, sorry. I know Fords Hybrid is going to be top class but does it need to be 27 K. The Prius will be close and undercut them on price, and yes I like the new Ford's looks better.

Trainer and Amuro Ray are basically arguing for large scale deflation, which as any economist will tell you, is a really, really bad thing.

There is an argument to be made that there is always room for improvement in manufacturing and design. But you're arguing for a 50% cut. The high prices of HDTVs and the like aren't always because the manufacturing or design cost that much, its because its always understood that the "next big thing" will always be at the top of the price range, available to the wealthy exclusive only. Those prices are artificially high.

The margins on vehicles are much slimmer. I'd like to see an independent study claim that those sorts of cost cuts are even possible. There is plenty of competition in the automotive industry and I'd have to believe that at least one company at this point would already be doing what you claim is possible. History comparisons aren't always valid.

Given that Ford is pricing their base and hybrid models less than the imports, they certainly deserve praise.


To those who think car prices are too expensive for what you are getting, go tour an assembly plant. Or better yet just look at the machines it takes to stamp one fender.

are steering wheel radio controls only standard on SEL now??

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