2008 L.A. Auto Show: 2010 Mercury Milan

Milanblack

  • Competes with: Chevy Malibu, Nissan Altima, Toyota Camry
  • Looks like: Mercury’s version of the Fusion is the better-looking sibling
  • Drivetrain: 175-hp, 2.5-liter four-cylinder with six-speed manual or automatic; 240-hp, 3.0-liter V-6 with six-speed automatic transmission
  • Hits dealerships: Spring 2009
  • The Mercury Milan is virtually identical to the Ford Fusion in most respects. It features two of the same engines as the Blue Oval version and the same transmissions. So why would anyone buy one over a Ford? Well, it’s better-looking, that’s why.

    We’ve never been sure what’s made people pick such similar Mercury models over Fords in the past, but in the new Milan we certainly see one reason. The sophisticated front end is much less in-your-face than the blinged-out chrome on the Fusion, with headlights that, while big, simply accent the overall design.

Ford lists the engines with the same horsepower as its Fusion, but doesn’t say gas mileage is the same, which we’d expect it would be. The lack of information may not be intentional; Mercury is often treated like the red-headed stepchild in the Ford family.

One notable difference, however, is the lack of all-wheel drive that’s available in V-6 Fusions.

Mercury models usually come with more standard equipment than Fords to warrant their slightly higher prices, but, again, we don’t have feature breakdowns yet.

What we do know is that the interior is slightly different than the Fusion’s, with, again, a more sophisticated design around the controls. The seats are also designed for comfort and will be two-toned, unlike the Fusion’s.

The Milan will also come with features like Sync and the blind-spot monitoring system we mentioned in the Fusion report. We expect Sync is the type of feature that would be included standard, as it was in the previous Milan.

There are more photos below. Let us know if you think this Mercury sets itself apart.

Milaninterior

Comments 

Adam

Funny I think that front end is flat out ugly, and prefer the Fusion face. Styling is always subjective though

CC

Fusion looks better.

DodgeFan

Except for the grill the Milan looks like a copy of Nissan's design language despite the attempt to make curve headlights. The stretched turn signals say Honda maybe. I like the front end of fusion more.

I prefer the current Milan styling over the Fusion styling (that's why we have one), but the new generation, I think the Fusion clearly looks sharper. Although this Milan doesn't look bad. I thought Ford was gonna improve the drivetrains a bit more, and give that 3.0L some more torque and HP, I guess not, but we'll see out it plays out.

no one's going to back me up on this? I did see the black one first.

Tony

To me, the front of Milan doesn't look any better then Fusion and doesn't look attractive.
What attracts me, is the front of... Camry, Mazda6

Watchdog

Dave,
I will back you up. I thought the Fusion was going to be the winner of the twins from spy shots but after seeing both revealed I would buy the Milan before the Fusion because it looks better with its more sophisticated and subdued styling.

Judging form the few photos I've seen I think the Fusion looks better.

Nice to see the option of a manual transmission, I'm not sure I've ever seen a stick-shift Mercury.

^^^
Sticks were availabe in:
Tracer
Cougar
Mystique
Milan

Broq

Thanks watchdog! LA show is in full swing. We'll have the Lincoln MKZ around 3 p.m. EST. I don't think it beats the Fusion or Milan in terms of looks either.

i i think the frosted taillights of the current model look better. R they still led's? This looks more 1999 than 2009 IMHO. Interior is somewhat improved except the area around the pass. airbag. Nice huge navi.

Liger

Dave I will back you up as well.

The Milan looks like a much cleaner, more elegant design. The Fusion just has to much stuff going on in front, and I don't like the new tailight and trunklid design on the Fusion either. Ford's lately seem to be getting uglier and more overdone on the details.

The new 3.0 V6 has 240 hp in the Milan as well I assume?

^^^^
I agree with you, but it seems that if cars are not ugly and over done they are percieved as bland and don't sell. The general buying public is. . . well if you don't have anything nice to say. . .

Broq

Liger,
yep the specs are above in the bullets. 240 hp

Broq, Thanks. I knew Mercury made cars with manual transmissions, but I didn't think the current Milan was one of them, and I don't recall ever seeing a manual Mercury on the road.

FG

I like the classy styling on this Milan. It looks cleaner and more streamlined than the current model, but Mercury definitely took a page from Nissan's style manual, maybe even Mazda's...

Tony

On the second look, it looks like they took current Milan and Fusion, exchanged grills and said, "here is new Milan, here is new Fusion".
Currently Fusion has vertical headlights, Milan-horizontal. In 2010 they opposite.

The rear of the new Fusion is not very attractive. New Milan rear looks like Buick Lucerne.

I'm curious, how much of these twins is made of Mazda6?

J

Wow, the Mercury 6 doesn't use the 3.7L?

Charles

I always liked the horizontal headlights in the current Mercury Milan better than the vertical ones in the current Ford Fusion. For 2010, it seems that Ford/Mercury has done a switch with the headlights, but kept the distinctive grills of each. I have to say that I like the 2010 Fusion better than the 2010 Milan because I prefer horizontal headlamps, but still, the 2010 Milan looks better than the 2009 Fusion. In the rear, the Milan looks basically unchanged to me for 2010, but the Fusion looks somewhat better for 2010.

mtaylot

now take the front or something similiar to this and put it on the ford interceptor and watch sales roar.................

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