Now on MotherProof.com: Shop, Rock & Roll

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Chevy's method of advertising to female car buyers was so subtle it took one of our MotherProof.com writers by surprise. She stumbled upon the website Shop, Rock & Roll while signing up to win a shoe-shopping spree in New York City. It soon came to her attention that the website was a Chevrolet ad campaign focused on women, using hip, young female musicians to push Chevy’s cars. Check out our writer's take on the site and the ad campaign at MotherProof.com.

Chevy Targets Women With Shopping, Music (MotherProof.com)

By Stephen Markley | October 23, 2008 | Comments (0)
Tags: Mother Proof

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