Obnoxious Promotion Paved Over by L.A. County


You're driving along at a steady 55 mph in your Honda Civic, and all seems at peace in this part of northern Los Angeles County known as Lancaster. Little do you realize that the people inside the house you're passing hate you and hate Honda.

This is because the road you're driving on has been paved in such a way that it plays the William Tell Overture when Civics drive over it at the correct speed. The William Tell Overture is more widely known as the theme music from "The Lone Ranger." Honda grooved a quarter mile of road this way as part of an ad campaign.

Shockingly, it turns out that residents do not enjoy hearing “The Lone Ranger" theme played over and over again on a 24-hour-a-day, seven-day-a-week loop. The campaign was just completed earlier this month, but Lancaster officials will repave the strip of road today.

SoCal Officials to Pave Over Road Grooved to Play the William Tell Overture (Los Angeles Times)

By Stephen Markley | September 23, 2008 | Comments (4)


One would think that would turn people off to Hondas, hearing the same theme over and over again


What is this?

This seems to be an ad campaign gone bad. Can't imagine as positive feedback from this, especially from the locals.

Post a Comment 

Please remember a few rules before posting comments:

  • If you don't want people to see your email address, simply type in the URL of your favorite website or leave the field empty.
  • Do not mention specific car dealers by name. Feel free to mention your city, state and brand.
  • Try to be civil to your fellow blog readers. This blog is not a fan or enthusiast forum, it is meant to help people during the car-buying process and during the time between purchases, so shoppers can keep a pulse on the market.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
view posting rules

If you have a TypeKey or TypePad account, please Sign In

Search Results

KickingTires Search Results for

Search Kicking Tires

KickingTires iPhone App