Satellite Radio, Navigation Systems More Common

Consumers are increasingly coming to expect satellite radio and on-board navigation systems in the new cars they buy, according to a study conducted by J.D. Power and Associates.

Market penetration for the two features has grown to meet consumer expectations. According to the study, 55% of new-car owners report having satellite radio, drastically up from the 39% who had it in 2007. The percentage of people with navigation systems has racheted up from 20% in 2007 to 25% in 2008.

Expect those numbers to continue to climb, especially given that 60% of consumers say they want a navigation system in the next car they buy, while 66% assert they’d better have an easy way to play MP3s.

The escalation of expectations for on-board technology means a boon for companies that make the systems, but should also benefit consumers as these features become cheaper and more consistently standard.

Comments

It will be fantastic if such systems are available in the car....