Kia Taps Warped Tour for Latest Deal

We don’t normally associate the latest automotive incentive deal with tattooed punk rockers, but that didn’t stop Kia from using the Vans Warped Tour to promote its cars.

This summer, concertgoers can cash in on exclusive coupons and save $400 on a new Kia vehicle. The promotion will be available at the Kia Soul Lounge, which will be set up near one of the stages at each concert on the tour.

The coupon is available in addition to any other incentives offered when you purchase the car. You can find current incentives here. This means that, for the price of a concert ticket, you could potentially save an additional $400 on a new car.

If you were planning on buying a new car anyway (and especially if you were considering a Kia), a $20 concert ticket in exchange for a $400 coupon makes for a good deal — as long as you're willing to put up with sweaty teenagers and listen to bands called The Bleeding Irish and CrashCarBurn.