Baby Boomer Buying Guide

The first wave of American Baby Boomers is nearing that magical age when, if they’ve invested wisely and gotten a little bit lucky, they can retire forever. (No thanks to those ungrateful brats and their “college tuition.” Harumph.) Retirement is supposed to be a time of personal fulfillment. For many, that means a cool new car — the perfect payoff after 20 years of minivan driving. Cars.com’s recently launched Baby Boomers Guide can help you decide just which car that hard-earned 401(k) should pay for.

Cars.com Baby Boomers Guide

Comments

How successful is this new sales technique of selling new, upscale cars to boomers?

I write a blog for boomer consumers called The Survive and Thrive Boomer Guide at http://boomersurvive-thrive-guide.typepad.com.

Rita