Saturn Goes Social

It seems the world is abuzz with social media these days. Or should that be atwitter? Either way, major companies are taking note, including GM’s Saturn brand. Once known for its customer get-togethers in the hills of Tennessee, the company is moving into today’s Web 2.0 world with imsaturn.com.

The social website allows people to sign in and join the community by creating their own pages, similar to Facebook or MySpace. As I’m writing this post, there are 215 members on the site, which launched sometime last week.

We’re not sure if the world needs more social websites, but Saturn seems to be a logical car brand to do it. What do you think?

Comments

[rob]

i don't get all this social networks stuff. Why would I want to affilate myself with people I don't know annd cars I don't own?

[Dave T.]

Rob,
this is for Saturn owners actually. So your question would be "Why doesn't my brand do this so I can talk to people I don't know who own the same car I do?"

[ziggy]

Are people that attached to their vehicles that they have to have a social network to visit with people that own the same car. Come on get a life. It makes it seem like people treat their cars like a family pet.