Sexy Toyota Sienna Ad a Must-See

There are a lot of ways to advertise incentives, but Toyota ups the ante with its new spot for the 2008 Sienna minivan here. The black-and-white ad satirizes a Calvin Klein Obsession commercial, but with the family-hauler as the object of desire. The actors seductively whisper “Five-star safety rating,” and the finishing line — “Somewhere between luxury and soccer practice lies Sienna” — is plain hilarious. The ad then shows the current local incentives for wherever it’s airing, which here in Chicago is $1,500 cash back. 

This ad follows two great commercials for the new Toyota Sequoia SUV and mildly funny spots for the new Corolla. The Sienna spot tops them all, though, and really stands out. It’s ironic that a company stereotyped as producing boring cars can come up with such innovative spots. Let us know what you think of the ad in the comments below.

Comments

[Tom L]

HA.

I think calling the Sequoia and corrolla commercials innovative is a stretch- they really break no new ground. All of the corrolla commercials are annoying- especially the one with the guy who worked so hard and excelled in everything, yet his reward was a corrolla. I would feel ripped off. This Sienna commercial is really good though- I like it.

Broq

[Dave T.]

Broq,
I said the two Sequoia commercials (the downhill trike and the stargazing one) are great. Mainly because they hit on a silly use for a three row suv in one, and a practical use in the other.

I call the Corolla spots mildly funny. The 1 gallon to get to the girlfriend with the water polo team being the better one.

But all of them are not straight forward hence the use of the word innovative.

[richard sharp]

What a great advertisement. There is a whole lot of talent out there making ads. and I suspect it will only get more and more interesting as time goes on. Keep up the great work guys and gals.