Hybrid Owner Mindset
An online ad network called Mindset Media has come up with a profile that pigeonholes hybrid car owners. The company used Nielsen Online to find warm bodies for the study, which determined that hybrid owners are highly creative, sensitive, liberal, able to lead others and intellectually curious.
The company's purpose in conducting the study was to ensure automakers going into the hybrid market know it has the pulse of the hybrid buyer locked down, just in case there's any ad-agency shopping going on.
We wish the company the best with that, but our own anecdotal evidence suggests that almost everyone we talk to these days looking for a new car at least asks what we think of hybrids. We'd guess a few them are unimaginative, callous, conservative followers, but that's just us.
Hybrid Car Owner + Mac User = Contender for Global Dominance (AdRants)
Sounds like a smug alert to me! (http://en.wikipedia.org/wiki/Smug_Alert!)
Posted by: Adrock | Mar 13, 2008 11:06:48 AM