Hyundai's Super Bowl Ads Show Revised Genesis

Hyundai Genesis Video 1

Hyundai has unleashed both of its planned Super Bowl spots. Narrated by Jeff Bridges, the subdued videos try to hammer home the message that Hyundai is indeed bringing big-car luxury at small-luxury prices.

At that it does a good job. But for us, we’re dismayed that the car in the commercials is sporting the Korean market’s grille and not the grille we fancied in Detroit, nor the alternate grille with the big H on it. Ho hum. Let us know what you think. The first ad is to the left, the second ad is below.

Hyundai Genesis Video 1









Related
More Hyundai Genesis News (KickingTires)

Comments 

Mart

Although if I had the money I wouldn't touch this with a bargepole, I think this grill is a nice compromise.

It has a badge on the front, which makes it look much less generic, but isn't quite so generic as the Sonata-alike grille that was the alternate at Detroit.

The fine print at the bottom of the ad says "Korean model shown." I would assume that means the US-market grille is still up in the air.

Bowrider

What do they want me to think about?

Seeing the car in a video really makes me think they benchmarked (or just plain copied) Infiniti's M in the back and the G sedan everywhere else on the exterior.

Not just copied. Imroved it!
This car looks complete. Infinity looks... funny

John

What's with the winged badge?

Kevin

The winged badge is the actual Genesis badge used in Korea. Looks like a Bentley or Mini's....

This car will be a hit. For those who want a little piece of luxry without the high price and do not care for a "Blinged Out" Chrysler 300. My quess is the V6 will be the value leader. Is the Azera still going to be sold?

4ron

They are using the grill on the Korean version of the new Genesis. A huge oversight! Let's get back to the "seagulls" as shown at the Detroit auto show. What is their ad agency thinking?

I assume their ad agency found it easier to get access to Korean production cars than North American preproduction prototypes.

Tony

Saw car today myself....
It's nice

Post a Comment 

Please remember a few rules before posting comments:

  • If you don't want people to see your email address, simply type in the URL of your favorite website or leave the field empty.
  • Do not mention specific car dealers by name. Feel free to mention your city, state and brand.
  • Try to be civil to your fellow blog readers. This blog is not a fan or enthusiast forum, it is meant to help people during the car-buying process and during the time between purchases, so shoppers can keep a pulse on the market.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
view posting rules

If you have a TypeKey or TypePad account, please Sign In

Search Results

KickingTires Search Results for

Search Kicking Tires

KickingTires iPhone App
Ask.cars.com