Toyota Prices All-New 2008 Sequoia

Toyota was hit pretty hard for unveiling its new Sequoia at the L.A. auto show. It seems most of the media and consumers think L.A. is too environmentally sensitive to show off a full-size SUV with two V-8 engine options. We, however, realize there are a ton of car shoppers out there who buy these vehicles for various reasons, and who are we to judge? We can judge the pricing, though.

The new Sequoia goes on sale later this month and comes in a base SR5 trim that has the same 4.7-liter V-8 from last year. You get the totally redesigned body and interior, though, at a 3% bump in price, up to $34,150 for the 4x2 SR5 and $37,375 for the 4x4. Add the optional 5.7-liter V-8 engine and prices go up to $35,275 and $38,500 for the 4x2 and 4x4, respectively. 

Limited trims get the 5.7-liter engine standard and start at $45,225 and $48,450 for the 4x2 and 4x4, respectively. Those figures are up roughly $3,000 from last year’s Limiteds, but that model was stuck with the 4.7-liter V-8. 

There’s also a Platinum trim that starts at $52,375 for the 4x2 and $55,600 for the 4x4. The larger V-8 comes standard, as do 20-inch diamond-finish aluminum wheels, among other amenities. None of the prices include a $685 destination charge.

Related
2007 L.A. Auto Show:2008 Toyota Sequoia with Photo Gallery (Cars.com)
Up Close With the 2008 Toyota Sequoia (KickingTires)

Comments

Isn't the price bump counter-intuitive considering hulking SUVs and pickups are carrying ever-larger rebates? Won't this just mean Sequoias will carry $7,000 rebates instead of $5000 rebates?

Or is it smart marketing to get the early-adopters to pony up the big bucks and then incentivize later to capture more of the market?

Either way, I think the days of these behemoths are numbered even more so than they've already crashed.

LM,
You'd be shocked at how many folks buy these. The price bump is pretty much because of the all new body. And obviously the bigger engine costs more. I ran into a guy at the LA show from another manufacturer who was checking it out. His wife drives a current one. I asked if he does towing because the new one can tow 10,000 pounds. He was like NO! she just takes the kids to soccer practice.
So I guess not much has changed with higher gas prices.

I guess in our "rich get richer" Post-Bush-Tax-Cuts world if you could afford a $40k-50k gas-guzzler in the past you can pony up 3% more for one today.

It's the guy who can only afford a Focus who can't get into a Fusion.

I think the styling is really nice, it works better here than on the Tundra, In my oppinion. I hate the center console though, here and in the tundra. A 55k+ vehicle should have better. All that being said- I would have to have a luxury badge for that much money- that applies to the tahoe too, which can bump its head on the 50K ceiling too.

Yea, looks like a cool vehicle on the outside, but the center console does turn me... and yes, way too many people drive these things when they obviously have no need for them... go figure.

This big Toyota SUV does absolutely nothing for me. Nothing! Surely the days are numbered for this type of vehicle.

As far as I am concerned, vehicles like this should have a $20,000 tax.

Big trucks/cars are not beautiful when they get old. When you look at a '70s Lincoln or Cadillac, ain't that pretty? A 1973 Cadillac Fleetwood Brougham is so cool. Not! Small vehicles always look better as they age.

I drive a small truck and these big older trucks are not things of beauty when they're 10-years-old. Small trucks will eventually be in style again.

You are right ZB, large vehicles do look ugly as they age. Look at the 90's P/U trucks from Ford and Chevy. They look like rusted card-board cut outs. Even worse are SUV's like Suburbans and Excursions. They are dog ugly houses on wheels.

most of those 90's trucks look so bad becuase people actually used them for work back then.

KJ, older Suburbans and Excursions ain't a pretty sight.

Older trucks do tend to look not quite as good as cars, because many people do use them for work. Many trucks are seldom waxed, so that's going to reflect on its looks when it's been around the block a few times.

The new Sequoia is going to do quite well in terms of sales. I plan to get a new Platinum in the new year to replace my Denali XL. Plan to use it to run the family around and tow my my 28' boat with a 650hp supercharged 502ci engine running 93 octane.

I figure the combo of the Sequoia and boat should really piss off the wackos trying to control the lives of others.

I'm just hoping the combination of the boat and Sequoia will contribute enough to global warming to extend the boating season in the Northeast:)

Heatwave/George W.,

I've been really busy, in the early hours of morning, working on lucrative energy deals. Hopefully oil will over a $125 a barrel fairly soon and another 25 mil in the bank for me.

George W., I'll buy you a couple of Sequoias; one for you and one for Laura. I'll even buy you a bigger boat. Heck, you and Laura deserve the best. A 28' boat is much too small.

As your presidency winds down, it's the least I can do to a true friend of the energy industry. Screw the environmentalists and these liberal tree huggers.

Walter Annenberg bought Ronnie and Nancy a 7,100 square-foot home in Bel Air for services rendered, and I will likewise be equally generous to such a good and dear friend. You're the greatest, Dub!

I know you're counting on replenishing the ol' coffers with $100,000 speeches after you leave the White House, but that may be wishful thinking. Very wishful thinking! I think you better set your sights on not quite so much money. Breaking this news to you is kind of tough. I'll be as gentle as I can. I think $25 speeches might be more realistic. Heck, I suppose it's possible some liberal, environmentalist, wackos may even pay you not to give a speech. Dumb **$$#%^&*^$'s!

Don't worry, Dub. Your rich energy friends will look after you. Your ol' coffers may be on the slim side after you leave the White House, but our ol' coffers, especially mine, are fat with lots of loot. Many, many, many, many thanks!

hm heatwave = bragger. With that being said, whatever happened to toyota bein a green company anyway? 5.7 V8 is only a few mpg higher then the Viper V10, kinda sad. I can only wonder how many people will buy this thing just to drive a few miles to the store, buy a few groceries, and do nothing else.

I got no problem with higher gas prices. Bring 'em on. I think they're the best thing for the environment. Reduces the miles driven by folks that are wastefully using fuel which equals lower pollution. Increases tax revenues for the gov which should calm the shrill libs. Makes more money available to improve the nation's infrastructure. Reduces vehicles on the road so that I have less traffic to deal with.

Sounds like a winning strategy for everybody. Question is...why are the dems, libs and green wackos not screaming for a higher gas tax. I think we need a tax that pushes gas prices to $5/gal.

Now we're talking about really caring about the environment. OK.... all libs raise your hand for a dramatically higher gas tax!!

The topic of this post is about the pricing of the 08 Sequoia, so let’s try to stick to it. That being said, I think it’s priced just right. It competes right with the other full size SUVs in the market place and gives the customer that this is more of an upscale vehicle with the slight increase and complete redesign plus the powertrain upgrade. I think Toyota thought long and hard when deciding the price of this vehicle so that it’s not too near a Land Cruiser’s. Let’s face it; if you could afford this and the fuel mileage it returns, then you’re clearly not the average Joe Blow.

Anyway, I did say let’s try to stick to the topic. I think the reason why some people buy big SUVs and not fully utilize them for towing, etc. is because of the psychology feeling you get being the only person in a full size SUV when you close the door on a vehicle like the new Sequoia. You get a feel of tranquility and safety. It’s like coming home to a mansion. You’re sitting in the vehicle that’s filled with luxury (roominess is also a luxury) looking above all else. It’s like the mansion on the top of the hill over looking the ocean. You see nothing but miles and miles of wide open freedom and that’s what life is worth living for. You get a feeling of “You’ve made it.” Look, it sure beats being confined to a tiny closet like some sport cars, those are just too claustrophobic.

Again, the reality of fuel prices hardly affects the above average Joe and it’s not like there are more full size SUVs on the road than cars, so we should not be simply single out Toyota or any other company for having a few in their portfolio.

Ken L. - Couldn't agree more. Staying focused on the Sequoia - I believe it will do quite well in sales. It fills a niche for certain folks that live a lifestyle far different from the inner city. Typically, they're in the suburbs, have a couple of kids, dogs and toys to tow.

Lot's of running around to kids sporting events, picking up whole teams, school events and spending time with family on vacations taking the toys to the lake or camping or dragging a horse trailer to a show.

The folks that hate these larger vehicles typically hate the lifestyle that needs a vehicle like a Sequoia or Suburban or Navigator. If they don't hate the lifestyle then they must envy it.

I know...I know... there's too many folks that are poseurs and don't really need a vehicle of this type. So what...can't a guy dream and grow into the vehicle and someday have the lifestyle to go with it.

If I sounded like I was bragging.... its because I was. I'm tired of all the whiney liberals trying to take dreams away from others. Let people enjoy the esthetics and benefits of any vehicle they want to own as they see fit.

If you like your vehicles small...more power to you. Buy the one that fulfills your dreams. If you like large SUVs or exotic sports cars...knock yourself out. Why the hell should folks break their backsides at work, if they can't spend the proceeds on fulfilling THEIR dreams without having to put up with jealous rants of wacky liberals?

Am I the only one that thinks this thing is the ugliest SUV since the Aztec? Jeez, a face only a mother could love.

That front end is a better fit on the pickup, they should have toned it down for the SUV in my opinion.

i don't know about you folks,
but the sequoia is starting to
look like the chevrolet suburban!

At least they went to independent rear suspension on the new Sequoia - a major improvement over the previous model. The prices listed in the story are not reflected in the real world, however. Most you see on the lots sticker in the mid to upper 40s.