Full-Size Trucks Get Full-Size Discounts


Trucks like the Chevy Silverado and GMC Sierra often hover near the top of Cars.com's Top 10 incentives list, thanks to reasonable prices and large cash-back bonuses. This month, though, the Silverado and Sierra are joined by a host of other trucks offering thousands of dollars in customer cash back.

Toyota is offering region-specific discounts on its popular Tundra model, and we've seen as much as $4,000 cash back on the 2007 Tundra and $1,500 on its 2008 brethren. (Search for Toyota's offers in your area here by entering your zip code under "Find Local Specials.") Nissan has joined the party, too, with up to $4,500 back — plus a $500 holiday bonus available until Dec. 3 — on the 2008 Titan. Mitsubishi's offering $4,500 cash back on the 2007 Raider; Dodge is offering $4,500 on the 2008 Ram; Ford is giving up to $2,500 on the 2007 Ranger, up to $4,500 on the 2007 F-150 and $2,000 on the 2008 F-150 and, well, you get the picture. If you're in the market for a truck, now is the time to seize that long-awaited discount. Who says you never get anything for Christmas?

Check out Cars.com's full list of incentives here.

By Eamonn Brennan | November 28, 2007 | Comments (3)


Max Reid

Nothing surprising. As gas prices go up, discount should also go up to match it.

What is surprising is the increasing incentives on 2008 models before 2008 even arrives.

Only those who deal with the heavy equipment needs Pickups, many others can do with Cargo Van or even a Crossover.

Per Olaf

Only that discounts? Where I live the 07 Tundra and the Ram have had 10k discounts...

Amuro Ray

With gas prices hovering around the $100 mark, what else can motivate someone to buy a truck? Except when one who really needs a truck but his/her old one is breaking down, and the repair cost doesn't justify the price of the truck anymore!

Trucks are money makers of auto manufacturers - even with almost $8K discount, they still make $$$ on trucks, trying to lure in more suckers who don't need truck, thus inflicting more damage to our natural resources and environments. Sigh...

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