Ford's New Sync Wins Over Jaded Car Critic


Do this job long enough and you’ll get jaded. It’s almost unavoidable. After driving the latest and greatest offerings from automakers from around the world, little is likely to really impress you. After taking the Ford Focus for a quick test a few weeks back, I wasn’t impressed with the car itself. Now that it’s in the fleet for a full review I’ve had some time to test both the car and Ford’s new Sync system. I’m still not sure how I feel about the Focus, but the Sync is a masterpiece in user-friendliness that should be adopted by every car company out there.

Now, I didn’t get to hook my Bluetooth phone up to the Sync, I just tested the music aspects. Most automakers have voice-activated Bluetooth systems as options. What they don’t have is a voice-activated music system. Plug in your iPod — or in my case a 30GB Zune — and you’ve got your own request line, open for call-ins with the touch of a button on the steering wheel.


Before I started my commute in to the office — about 60-80 minutes each way — I plugged in my Zune’s USB cable. The system took a minute to sync up, then the Zune’s display went to the same screen it has when you plug it into a computer. It also started charging via the USB cable – nice. Now I had everything working, I just needed to get the thing to play.


Hit the little button with a talking face icon and say “play all” and you get a shuffle of all your songs. I wasn’t starting that easy. As I hit the roads leading to the freeway, I started playing a little game I made up called “Stump Sync,” which included picking artist names it couldn’t possibly figure out. Queens of the Stone Age? Not a problem. Pretty Girls Make Graves? Right away. Dozer? Yessirree. Dinosaur Jr? I’m not sure if it knew the abbreviation, but it came up. The only two artists — out of a few dozen I tried — it got tripped up on were Enon and Fugazi. When I said “play Enon” — pronounced ee-nuhn — it couldn’t find it. But it then said, “Say 1 after the beep if you mean: Fugazi. Say 2 after the beep if you mean Enon” but it pronounced it een-an. This thing is pretty slick.

My only problem was remembering album and song titles. When a song is playing, it’s easy to say, “Oh, I love this song.” When you have to think of the song beforehand by proper name, it’s not so easy. Same with album titles. So I stuck to artists and eventually just resorted to how I normally listen to my Zune: Shuffle all.


The shuffle works like you’d expect, but the display shows the artist and song title promptly so you can skip away and see what song is next before it even has the chance to start playing. Plus, the eye-level display is terrific for a hands-free/steering-wheel controlled system like this. I can only imagine how great this would be for road trips with buddies in the car to shout out song titles they want to hear.

Another non-Sync surprise was how good the Focus’ stereo sounded. I was very impressed with the clarity and power. I’m sure I looked funny on the Eisenhower Expressway singing proudly (and badly) to my shuffled songs in a little black Focus coupe. But isn’t that what they built this system for?

At $395, the Sync is a steal. If you’re a talker, having the Bluetooth is an added bonus. While I’m not sure if the Focus is a great car or not, the Sync will probably get checked on the option sheet for a lot of popular Fords, like the Edge, Escape, Mustang and Fusion.   

By David Thomas | November 1, 2007 | Comments (2)



I too had a chance to test out the system in a Focus and thought it was outstanding. Even though my time was limited to five minutes with a Zune provided by the Ford dealership as it was an invite only event I came away very impressed. What I don't understand is why Ford does not make it standard in all of their vehicles. They need every bit of help as they can get. I couldn't help but scan around the showroom and see all of the unappealing cars they have - Edge, Taurus, Mustang, etc.

I love the idea of the Sync, but I'm pretty certain that it won't redeem the patch job on the Focus. The sedan is acceptable, but the coupe screams 'Escort.' Of all of the times for Ford to NOT play it safe, this is one of them.

Post a Comment 

Please remember a few rules before posting comments:

  • If you don't want people to see your email address, simply type in the URL of your favorite website or leave the field empty.
  • Do not mention specific car dealers by name. Feel free to mention your city, state and brand.
  • Try to be civil to your fellow blog readers. This blog is not a fan or enthusiast forum, it is meant to help people during the car-buying process and during the time between purchases, so shoppers can keep a pulse on the market.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
view posting rules

If you have a TypeKey or TypePad account, please Sign In

Search Results

KickingTires Search Results for

Search Kicking Tires

KickingTires iPhone App