Women Like Suzukis, Volvos

According to J.D. Power’s most recent study, it seems women prefer Volvos to any other luxury brand, while men still go for sports cars. The highest female ownership of any luxury model for 2007 through the month of August was the Volvo S40 sedan. For men? The uber-fast Audi RS4. On the non-luxury side, the most popular model for women was the Volkswagen New Beetle, with 58.3% of its buyers being women. The top non-luxury brand for women buyers was Suzuki.

BusinessWeek tries to explore the “whys” of the numbers, but anytime you do that you’re looking for trouble. Meaning: We’re not going there. Keep reading for the top 10 luxury cars bought by women.

The Luxury Cars Women Want (BusinessWeek)

Most Popular Luxury Cars Among Women
Vehicle and percentage of ownership by women

1. Volvo S40: 54%
2. Jaguar X-Type: 51.2%
3. Lexus IS: 47.7%
4. Acura TSX: 47.3%
5. Mercedes-Benz C-Class: 47.2%
6. Lexus RX: 46.9%
7. Volvo V50: 46.6%
8. Acura RDX: 45.3%
9. Volvo S60: 45.1%
10. BMW X3: 44.6%

Comments

[Tom L]

Makes sense, all those cars suck.

[Kwoonie]

Not one domestic. I guess women DO know something about cars.

[Juan Carlos]

but that doesn't mean they are buying it big or in large numbers per se. perhaps females rather buy a corolla or cobalt, but the male numbers are big enough to leave them out of this study.

[Troy in Ft Walton Beach]

I'll go ahead and say it. Looks matter. Alot of females I know bought their vehicle based on looks. IE... judging a book by it's cover.

[rangerxlt]

1. Volvo S40: Compact Car
2. Jaguar X-Type: Compact Car
3. Lexus IS: Compact Car
4. Acura TSX: Compact Car
5. Mercedes-Benz C-Class: Compact Car
6. Lexus RX: Midsize Crossover SUV
7. Volvo V50: Compact Wagon
8. Acura RDX: Compact Crossover SUV
9. Volvo S60: Compact Car
10. BMW X3: Compact Crossover SUV

Volkswagen New Beetle: Subcompact Car
Suzuki: Mostly Subcompact and Compact Cars and SUV's.