Ch-Ch-Changes: 2008 Toyota Prius

Toyota is battling with Saturn over the title of the most affordable hybrid on the market. The 2008 Prius reclaims that title with a stripped “Standard” version that will start at $20,950. There will also be the better equipped “Touring” model, which starts at $23,220. Neither price includes a $660 destination charge.

Saturn’s Aura Hybrid isn’t a full hybrid like the Prius, but the Aura enjoyed the honor of being the lowest priced hybrid when it debuted at $22,045 earlier this year.

The 2008 Prius will arrive at dealers in August and, besides the new trim designations, remains basically unchanged from the 2007 model.

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Comments

Doesn't Toyota supposedly lose money on every Prius due to the high cost of the hybrid powertrain? I know they were willing to do that to keep their lead as the "greenest" car company, but won't the lower prices hurt even more? Or have they sold enough of them now that they're turning a profit? Or are they also responding to slowing demand for hybrids?

What's the point?

How do you know there is a point- some people may just like asking questions...

the General versus Toyota-sama for the title no holds barred knock-down drag-out cage match of the 21st century.

Grab your popcorn boys, and pull up a chair.

Hybrid's seem reasonably priced.