No New Honda Accord Hybrid

2007accordhybrid0605

In the early days of hybrids, there was a theory that the added power and torque from matching an electric motor to a V-6 engine would draw in customers who wanted a green car with some guts. That’s why Honda made the Accord Hybrid complete with a V-6 engine. It cost more, got slightly better mileage and was faster than a standard V-6 Accord. The problem? It didn’t sell well.

That’s most likely why Honda is not going to introduce a hybrid version of its new Accord when it goes on sale this September. There is potential for a diesel Accord in 2009, but we’re betting Honda will decide to wait on that until other new diesels from Volkswagen and Mercedes-Benz test the market. Otherwise, it may repeat the same mistake it made with the Accord Hybrid. 

Honda Dropping Accord Hybrid (CNN.com)

Related
More Honda Fuel-Cell and Hybrid Cars on the Way (KickingTires)
Lean and Green: Honda Small Hybrid Sports Concept (KickingTires)
2007 Hybrid Buying Guide (Cars.com)

Comments 

segfault

I assumed they would switch the hybrid model to a four-banger to provide better mileage and compete with the Camry (and they may yet).

They flatly said they weren't in the linked article. I think they're putting all their eggs into this new compact hybrid that'll be out in 08, 09.

Infosaur

I briefly sold Hondas and the GM at the dealership was very cold on ordering them in the first place. Since we never had any available to demo, most customers left never to return. And it wasn't like Honda put a TON of marketing support behind it.

If this was GM there'd be hand wringing I'm sure, "Who killed the Hybrid Accord?!?"

But Honda (or their dealers) just didn't support this car.

Thanks for the insight Infosaur!

Juan Carlos

it was barely worth it. too much money for to little extra miles. peopel who truly care about the enviroment were better buyingt he regular version and sending aa donation to greenpeace or something.

The Accord was definitely the wrong car for a V6 hybrid. No one buys an Accord because they're so much fun; people buy Accords for the reliability and total cost of ownership. The hybrid model, which gave approximately the same mileage as the four-banger for an extra $10k, probably sold about as well as a V8 Accord would sell.
I'd still like to see someone build a hybrid muscle car. People probably won't get the idea of a non-green hybrid until they see a hybrid plant in something like a Mustang.

J

Like I've said before, if it is put inside the TL, the story might be different.
People buy luxury name plates care less about gas price than normal nameplates in general. Therefore it would be a great idea to boost performance in the luxury department, not the everyday one.

Maybe if the hybrid didn't cost so much, it would have sold much better. Take the Altima as an example. It might not give the same horsepower, but articles say it gives 700 miles a gallon. $25k doesn't seem to be a bad price.

Correction for the previous post. OOPS!! 700 miles per tank not gallon.

Juan Carlos

ho many gallons per tank? if 15 we are looking at 47 mpg. and how many miles will the gas give you and how much will it cost?

Juan Carlos

ho many gallons per tank? if 15 we are looking at 47 mpg. and how many miles will the gas give you and how much will it cost?

LM

To Lil' Tom...

There already is a hybrid muscle-car - it's call the GS450h. Haha.

Toyota has their hybrid strategy right - sell performance hybrids at Lexus and environmental-conscious hybrids at Toyota. Toyota sold 50,000 Camry's last month - a rate of 600,000 per year! We haven't seen car sales numbers like that in ages. And 24,000 Prius's! That's 288,000 Prius's annualized. DAMN

Sometimes Honda succeeds (Fit), and sometimes they don't (Accord Hybrid).

Spanky

Just a quick note that the current Nissan Altima Hybrid is using Toyota technology. There...I've said it. I'm in no way an engineer, but wouldn't it be maximizing mileage to put in a small displacement turbo-diesel/electric hybrid? The only problem other that I can think of besides the $$ for development is a possible conflict with some "green" people's perception of diesel engines being dirtier.

LM

"green" people don't necessarily think diesels are dirtier, in fact many are proponents of diesels. the old one's spit out lots of particulate matter which can lodge in your lungs causing cancer. but lots of 'green' people are fans of bio-diesel burning McOil.

Spanky

LM,

Read my comment again. "a POSSIBLE conflict with SOME "green" people's perception of diesel engines being dirtier"
I work at a fairly liberal school and I see on these web forums all the time people complaining that diesels are dirty for the environment. I said SOME people, like the people I work with that are not as aware that diesels are much cleaner today. When you are selling to the "Hybrid" market or "greenies" a lot of people are getting these cars to make a statement. Diesel might conflict with their statement making...that's all that I'm saying. If we were all informed...then you'd know that most diesels today are almost as clean as gasoline burning engines...with better fuel economy. I would love to see a turbo diesel/electric hybrid.

Spanky

LM,

Read my comment again. "a POSSIBLE conflict with SOME "green" people's perception of diesel engines being dirtier"
I work at a fairly liberal school and I see on these web forums all the time people complaining that diesels are dirty for the environment. I said SOME people, like the people I work with that are not as aware that diesels are much cleaner today. When you are selling to the "Hybrid" market or "greenies" a lot of people are getting these cars to make a statement. Diesel might conflict with their statement making...that's all that I'm saying. If we were all informed...then you'd know that most diesels today are almost as clean as gasoline burning engines...with better fuel economy. I would love to see a turbo diesel/electric hybrid.

The GS450h? If you've never seen a shirtless mullet driving one while blaring "Highway Star" or "Aqualung" then it's not a muscle car. Sorry.

I know Ford had a diesel-electric hybrid concept, but Ford has a big problem implementing the good ideas they have. I think Jeep could have success with a diesel-electric hybrid. They already have good diesel engines and Chrysler is building hybrids. I suspect there would be some interest in a diesel-electric hybrid crossover.

J

Juan Carlos
The Altima comes with a 20 gallon tank. And according to Nissan, it is rated 42mpg in city and 36mpg on the highway

Infosaur

One more quick comment,

Honda USED to be the "Sporty" Toyota. But they have done everything possible to distance themselves from this market. I predict as the kids who grew up reading Sports Compact Car and Tuner will be very disapointed when they can finally afford a NEW Honda. They've given up a sporty image for SUV's and Pickups, and they're wringing the life out of the Accord with every generation.

This will surey hurt them in the long run.

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