Audi's DVR-Focused TT Ads

Audi launched a new television ad campaign yesterday for its TT coupe and roadster that features a slew of .02-second-long video shots that, when viewed normally, go by in a flash. The commercial then asks you to rewind to see what the heck you just missed.

It’s an intriguing idea considering Audi’s target audience is likely to be watching TV on a DVR. You can check out the ad here. Now, the big question we have for our savvy readers is this: If you use a DVR, don’t you just skip all the commercials anyway?

Sometimes you might fast-forward past a commercial that catches your eye and go back, but it looks like no one will be able to even catch a glimpse of the Audi ad at all. We’ll have to wait and see if it has its desired effect.

This ad is part of Audi’s new campaign, “Truth in Engineering.” Not exactly “The Ultimate Driving Machine,” is it? Don’t these car companies get it? Wouldn’t something like “Style and Substance” resonate more, or even at all? What would your Audi tagline be?

Comments

"Audi: no relation to the olyimpic games"

"did you see iRobot with Will Smith? We're the only car company in the future."

"Audi... for those of you who crave speed like washed up hollywood actors."

"Cannonball Run DVD - $20

Driving gloves - $50

Oakley Polarized Driving Glasses - $300

Being an ass and cutting off the guy next to you while singing the theme song for speedracer and redlining your new Audi ...priceless."

audi-not innie

"Audi: Just like a BMW, only you'll pick up less chicks."

*I must confess I am in reality a big fan of Audis so I'll remove my tongue from the deep crevasse in my cheek right now.

If your watching TV, and have a DVR, you can't fast forward past what's being broadcast right now. You can only fast forward through commercials if it's been recorded and saved. But, you CAN rewind or pause. So, if your watching your favorite show while it's being broadcast, and the Audi commercial comes on, you can stop, go back, and say "What was that?".

Dan,
You're right. But like a lot of DVR users I know, I HATE watching a live show. I will watch 22 minutes of a saved sitcom to avoid the hour long drama that's on live, and then go back so i watch 44 minutes instead. That's why I love the DVR. The only events I watch live are sports and the news.

Audi - Not quite a BMW or a Mercedes-Benz, but we would like you to think so.