Hot Deals: New Mazda CX-9, Ford Edge Get Incentives

Most people think of incentives as a way for dealers to get unpopular cars off their lots. Now, automakers are trying to get brand-new models into early adopters’ hands using some attractive financing offers and bonus cash.

The Mazda CX-9 is a large crossover that seats seven yet looks like a sporty SUV. It starts at $29,035 and easily goes up to $40,000 with options. Mazda is offering a lease deal for 39 months with $2,000 down and payments of $349.

Ford will begin offering $500 on the base, SE trim level of the new Ford Edge crossover, even though the vehicle is seeing brisk sales.

[Crossing Over to CX-9, Autoweek — Ford Offers First Rebates on New Edge Crossover, The Detroit News]

Related:
2007 Mazda CX-9 Cars.com Review
2007 Ford Edge Cars.com Review

Comments

I think that idea might backfire. Start off with incentives and everyone will EXPECT incentives from now on. Plus it may hurt resale value down the road by cheapening the car.