Blurry Mustang Billboards

Those dispensers of all things advertising-related at AdRants bring us the latest in billboard innovation. Ford has created blurred billboards made out of a transparent resin that makes any object behind them appear blurred. This is supposed to give the effect of driving by really fast, like you presumably would in a Mustang. However, the folks at AdRants think the Mustang logo is too small to get much attention by drivers. What do you think? Ingenious or a waste of time?

[Mustang Blurs Billboards, Point is Equally Blurry, AdRants]

Related:
Mini Billboards to Get Interactive

Comments

[IFCAR]

This would work in areas where traffic wouldn't be moving. It's an eye-catcher, it's funniest when traffic isn't moving, and you can see the logo when traffic isn't moving.

[johnny t]

logo? what logo?

[Mike]

I agree, the logo is way to small. It should be closer to the middle, but the ad agency is obviously more proud of the ad technique than they are of the company they're advertising for. Putting the logo in the middle would emphasize Ford Mustang, instead of the billboard itself...

[Lil'Tom]

Ingenious or a waste of time?

I don't think the two are mutually exclusive. I'd bet the signs are very impressive in real life where what you see get blurred changes as you drive by, however there's little control over what's behind the logo. If it's a light color you couldn't see a white logo.

Even if you can see the logo it doesn't say much about the Mustang; so I say it's a waste of time and money - albeit an ingenious one.

[J]

They should make the logo as large as the billboard, or else who can see it?

[Devin Sidell]

An ingeniously good waste of time...

[Ryan]

As a graphic design, I reckon it's a brilliant concept and smart advertising. However, that Mustang logo is way too small, especially going by at 55mph+. Like IFCAR stated, it would be better in trafficky areas where people have time to read it, or just make the logo larger.

[Scott J.]

This seems like it would work well only where a) the point of view is forced and b) there is something behind it that gets blurred. Otherwise, it would just look strange (i.e. blurry blue sky). This would probably work well in an urban setting.

[Velvet Hammer]

Is this even real????... I believe this so totally "photoshopped"... look at the lighting units at the bottom of the Billboard structure. Compare this pic in the "desert" against another pic here's the link: http://www.mediabuyerplanner.com/2007/02/15/ford-flaunts-blurry-billboards/
Whattya think??

[dabitch]

No, it's not even real. It's a students portfolio piece. Here are some images showing why this impossible to do (hint, billboards have backing steel structures)

http://commercial-archive.com/node/136226