Smart 'Invading' U.S. This Summer
Smart USA will use specially outfitted semi-trailers to promote its new mini-car this summer in 44 cities. Smart USA’s president said the company will “invade” the U.S. with the marketing push of three trailers, each carrying four vehicles.
We came away from the Detroit auto show with mixed impressions of the Smart ForTwo and how well it will do in the American marketplace, but — if Scion is any indication — a marketing plan like this one, for a new brand looking to gain awareness, is a smart good move.
The company hopes to have 50 to 60 dealers “appointed” around the same time as the tour, but an actual date when the cars will go on sale has not been announced.
[Spreading the Word, AutoWeek]
Previous
Subscribe to our feed
Email us your tips!
Ya know....this is car really should get better than 40mpg combined driving. I don't see it's competitive advantage over my Corolla which see's 36 mpg combined or a Fit/Yaris. All are in a similar price range and get comprable gas mileage. I do like the fact that they are thinking smaller rather than bigger though.
They plan on introducing a German Car by "invading" the US? Sounds like a great marketing plan.
I would like to know how many of the owners of this car in Europe have ANOTHER car for everyday use.
Thanks for creating this great article on the smart, I would like to personally invite you to the new smart site just launched.
The new smart website is focused on the 451 smart fortwo ( 2008 smart car ) and its web address is: http://www.451s.com
451s.com was created to help bring together worldwide smart owners and smart enthusiasts. While this site is focused on the 451 smart fortwo sold in America and Canada it is open to all smart's and the worldwide smart community.
http://www.451s.com