Nissan's New Heroes

Tonight, TV geeks across America rejoice as new episodes of “Heroes” return to NBC. Fans of the show are already familiar with Nissan’s not-so-subtle placement of a new Versa compact car in the program, but tonight the carmaker will actually give fans something extra.

Nissan will sponsor original online content from “Heroes” using NBC’s new “TV 360,” which will deliver character secrets and more information about the popular show. Nissan also sponsored a free iTunes download of the “Heroes” pilot episode in the fall. The deal with the surprise hit show is a bit better than Nissan’s summertime foray with NBC. The car company sponsored the online-only — and completely unheard of — “Star Tomorrow.” Something makes us think the “Heroes” tie-in is worth a bit more to Nissan.

[NBC Takes 'Heroes' To Web, MediaPost]