Lexus to Debut High-Performance Models at Detroit Auto Show

Japanese luxury brand Lexus is getting into the high-performance game with a new moniker, F. The F designation will be added to the IS sports sedan first. The IS-F will be unveiled at the Detroit auto show in January along with a separate Lexus exotic sports concept.

Lexus is following the pattern of BMW’s M and Mercedes-Benz’s AMG models by adding significant performance upgrades to their biggest sellers. The rumored power plant for the IS-F is a 400+ hp V-8 borrowed from the upcoming Lexus LS 600 Hybrid. We’ll let you know as soon as we get more information.

Source: Lexus

Comments

what the heck? why would you name a high performance car with an "F" that's F'in retarted (pun intented) random letter...oh well leave it to toyota to be boring as heck!

Is it because of its design philosophy of L-Finesse?
Therefore it is using the letter F?

finally, some high performance Toyotas (if that's possible). Well, I'll withhold judgement until I see 'em.

Toyota is going to have at least one high performance car, if they decide to bring back the Supra somtime in 2008 or 2009.

i have a lexus F...sounds sexy...hahahaha F is usually failure right? i made an F on my exam...i dunno i just think its ironic...

Why not name it with F. How about US Air Force naming its fighter airplanes for the last 60+ years with letter f (f6f, f4, f14, f15, f16, f18 need more....). I think it is an excellent marketing move. For people coming from aerospace world this sounds attractive. Having your high performance car connected to fighter airplanes in that way. I like it!

There was no explanation of the F designation but it could be the L Finesse thing although I doubt it as it doesn't have anything to do with style, just performance.

F could be Fast too.

And its certainly as logical as M or S like BMW and Audi.

Pick on the silly marketing name all you want.
But the i300 is a sexy looking car. Beats the hell out of the looks of the latest BMW 3 series. I can't say I'd spend the money they'll be asking for this new 8 cylinder screamer though. I guess I'll wait to get a used well taken care of bargain a couple of three years after introduction.

I doubt Lexus was going after aerospace cadets with this one, ilija.

how do i get the heat on the lexus i300 it keeps blow cold air i want heat .