2007 Detroit Auto Show: Mercedes-Benz Concept Ocean Drive

It seems no one wants to wait until the main event to show off their wares. Mercedes-Benz took the wraps off of its elegant design study concept — that’s a safe way for the company to present the idea while not having to build the thing if no one likes it — called Concept Ocean Drive, based loosely on the new S Class and featuring the V-12 engine of the top-of-the-line S 600. While an ultra-luxury four-door convertible may seem like a niche vehicle, it’s a niche that’s growing. Bentley is selling a two-door version of its Continental called the GTC and Rolls Royce is contemplating one as well.

The new S Class is a tremendous step forward in Mercedes-Benz design and engineering, and the company is making a smart move by basing future models off of a proven winner. We’d expect this concept to come to market, eventually.

More photos below.

Comments

Beautiful-simply beautiful.

VERY classy, indeed. But if you gotta ask "How much?", you CAN'T afford it! Pity Chrysler won't build it's 4-door 300C convertible show car.

Now this is an aspirational vehicle! No more proletarian A and B Class cars, please,

Stunning, Beautiful, Classy. American car makers, bring your note pads and be afraid...be very afraid.

this is what ive been waiting for if this car makes producthion hell even limited prodtion and ill be sold

How do Mercedes do it?

Looks hideous, just like the land yatchs that Bentley and Rolls put out. I simply dont get it, what about this car is "beautiful?"

what is beautiful about this vehicle? well, I guess you have to love Mercedes first...