Dodge Advertises Journalist Speeding Ticket

Srtadtrimmed

Earlier this month, an automotive journalist in Quebec was caught going 138 mph in a 62 mph zone. Both the journalist and police officer were driving the same car — a Dodge Charger SRT8 with a 425-hp Hemi engine. That said, the police cruiser’s flashing lights were one special option that led to the journalist getting a $985 ticket.

Dodge of Canada went ahead and decided to make lemonade out of the much-publicized event — Canadian newspapers apparently covered the incident heavily — with this ad extolling the performance of the SRT8.

A roulé vite, vite, vite. (Drove fast, fast, fast)
À vendre vite, vite, vite. (Sell fast, fast, fast)

And the bottom numbers are a telephone number. Of course they added a disclaimer that owners should only drive that fast on a track. Good idea.

Source: Dodge

By David Thomas | October 30, 2006 | Comments (6)

Comments 

Ha. The mind of advertisers are definitely unique. Like they say "no publicity is bad publicity" and ad gurus will certainly make sure that remains true with campaigns such as this one! Interesting article. :)

Whats 958 dollars for the thrill!

Rebecca Johnson
www.nytrafficticketsolutions.com

No the $958 dollars is for your satisfaction... LOL

This is a very interesting article. Great minds by the advertisers. Any publicity is always good publicity in the mind of a advertiser. I wonder if they were able to beat a speeding ticket. How much do you think their ticket was?... LOL. I would hate to be the receiver of that whopper.

www.speedingticketkiller.com

This is a very interesting article. Great minds by the advertisers. Any publicity is always good publicity in the mind of a advertiser. I wonder if they were able to beat a speeding ticket. How much do you think their ticket was?... LOL. I would hate to be the receiver of that whopper.

www.speedingticketkiller.com

HAHA! This is awesome! You know, advertising is far more daring outside of the US. Wonder what kind of response this got.

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