Satisfaction Rising Among Car Buyers
The American Customer Satisfaction Index does indeed track consumer satisfaction with purchases; it says so right in the name. And for the second quarter of the year — and fifth straight overall — automobiles have seen an increase in customer satisfaction, up 1.3% from a year ago.
The study also breaks down satisfaction by car brand, and we see some real surprises there. Buick, up 2.4%, now matches Lexus and Honda in a tie for the No. 2 spot, at 86%, behind Toyota, at 87%. Nissan saw the biggest rise, with a 5.1% increase to 82%. Other companies on the upswing include Mercedes-Benz, GMC, Chevrolet and Ford, while BMW, Cadillac, Saturn, Pontiac, Mazda and Jeep all saw declines.
The study’s authors say that unlike last year’s study — where heavy incentives greatly impacted the results — this year’s numbers relate more to improved quality and service. Some experts say the results are a positive sign for the economy and could spur more car sales.
[Auto Buyers More Satisfied, Detroit News]
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I'm sure Mercedes is crashing into the toilet,I do not see it listed; thanks Chysler for destroying a world class auto maker and bringing them down into your quality hell. I have a ML500 and it's maintenance requirements are ridiculous, rear brake pads and rotors every 15k miles and the dealer has the nerve to say that is normal wear. What a joke!
Ron