Mazda Brings Back Test-Drive Event

Whatever it’s called, Mazda’s annual test-drive tour is one of the most unique marketing exercises around. Other automakers offer similar events, but Mazda has the concept down pat. At this year’s Zoom-Zoom Live Tour (yes, it sounds silly) anyone can attend and test every Mazda in the lineup with no salesman breathing down their neck.

Unlike in previous years, many of the company’s models will also be available to take on four different rally courses. Those specific courses will allow you to drive the RX-8 sports car, the Mazdaspeed6 and the MX-5, formerly known as the Miata, in ways you're not allowed to on the street. That’s unusual, as these performance cars were previously reserved for a much more subdued “test-drive” course.

If you are even remotely interested in purchasing a Mazda — or just want to have a fun day of driving — this is one of those events that can’t be missed.

You can register online at www.zoomzoomlive.com; expect to pay a fee (we’re checking on the price) and present a valid driver’s license when you show up. Here are the cities and dates: