Cadillac's New 'Life. Liberty. And The Pursuit' Ad Campaign

We’re not sure how influential advertising and marketing really is when someone is deciding to buy a car, but one thing is certain: Car companies spend a lot of time and money with the belief that both are of vital importance. Cadillac unveiled a new theme today for its next wave of products called “Life. Liberty. And The Pursuit.” in hopes of rejuvenating their line-up.

General Motors made the bold move of hiring edgy Modernista as the new ad agency for Cadillac. The agency is behind Hummer’s humorous TV commercials that are often more popular than the vehicles they promote. But the actual Cadillac campaign name of “Life. Liberty. And The Pursuit.” was trademarked last year, before the change in ad agencies — meaning this is a GM concept all the way. We only see ourselves being impressed by this campaign if Modernista pulls off some awe-inspiring ads to liven up the brand.